Ecommerce
Every step of the funnel. Every tool in the stack.
We run a real store (French Press Custom has shipped 40,000+ orders). So when we optimize yours, we've A/B tested, abandoned-cart-recovered, inventory-managed, and customer-supported our own - and we bring the scars with us.
Trusted by teams at
Print + digital work across 15 years. Logos shown reflect parent brand relationships.
Our take
Most "CRO" is theme-tweaking. Real CRO is system surgery.
Adding a sticky ATC button is nice. But if your PDP doesn't reflect what your ads promise, or your checkout fails on Safari, or your post-purchase flow doesn't exist - those are the actual conversion leaks.
Capabilities
What we actually do.
Not a services page bingo card. The real work that ships.
Shopify development
Custom theme (Hydrogen or Liquid), apps, checkout extensions.
CRO
Funnel analysis, hypothesis-driven A/B tests, heatmaps, session recordings.
Product pages
PDP restructure, variant UX, social proof, trust signals, cross-sell.
Checkout
Shopify checkout extensions, express pay, address validation, trust.
Email + SMS
Klaviyo, Attentive. Welcome, abandoned cart, post-purchase, winback.
Analytics
GA4 ecom, server-side tracking, LTV/CAC dashboards, cohort analysis.
How we work
Four phases. Clear exits.
Nothing theatrical. You'll know every Friday what shipped that week.
Diagnostic
Full funnel audit - traffic, PDP, cart, checkout, post-purchase. Session recordings, heatmaps, analytics review.
Roadmap
Prioritized hypothesis list ranked by ICE score. We test the biggest leaks first, not the easiest ones.
Ship + Test
Theme changes, app integrations, A/B tests, checkout extensions - shipped weekly with clear outcomes.
Compound
Winners become baseline. Losers get killed. Monthly exec report tied to LTV, AOV, and revenue.
What you get
Outcomes, not outputs.
The specific things you walk away with - measurable, shippable, yours to keep.
Shopify + Shopify Plus (Hydrogen/Liquid)
Hypothesis-driven CRO cadence
Checkout extensions + express pay setup
Email/SMS flows (Klaviyo, Attentive)
Server-side tracking + LTV dashboards
Weekly test cadence, monthly revenue report
Deliverables
What you actually get.
- Full audit (technical + UX + analytics)
- Monthly A/B test cadence
- Theme + app development
- Email/SMS flow setup
- Weekly optimization sprint
- Monthly revenue report
The work
Ecommerce we've shipped.
Real engagements. Real scope. Click through for the details.
FAQ
Ecommerce Optimization - questions we get.
Shopify, BigCommerce, or custom?+
Shopify for 90% of brands. BigCommerce for very large catalogs. Custom for platform-edge cases.
Do you do Shopify Plus?+
Yes - Hydrogen/Oxygen builds, B2B, multi-store, checkout extensibility.
Can you help us move off Shopify?+
Yes, though usually we end up recommending you stay. Shopify is that good now.
Start a project
Let's talk ecommerce.
Send the context. We'll reply within one business day with an honest read on fit.