Ecommerce

Every step of the funnel. Every tool in the stack.

We run a real store - French Press Custom ships custom apparel every day. So when we optimize yours, we have A/B tested, abandoned-cart-recovered, inventory-managed, and customer-supported our own, and we bring the scars with us.

Audit my site and intake See the work

From$5,000 / mo(562) 407-3800

Ecommerce Optimization — Shopify dev, CRO, and checkout surgery.

Operator take

Most "CRO" is theme-tweaking. Real CRO is system surgery.

Adding a sticky ATC button is nice. But if your PDP doesn't reflect what your ads promise, or your checkout fails on Safari, or your post-purchase flow doesn't exist - those are the actual conversion leaks.

Capabilities

The actual scope of work.

Not a services bingo card. This is what ships.

Shopify development

Custom theme (Hydrogen or Liquid), apps, checkout extensions.

CRO

Funnel analysis, hypothesis-driven A/B tests, heatmaps, session recordings.

Product pages

PDP restructure, variant UX, social proof, trust signals, cross-sell.

Checkout

Shopify checkout extensions, express pay, address validation, trust.

Email + SMS

Klaviyo, Attentive. Welcome, abandoned cart, post-purchase, winback.

Analytics

GA4 ecom, server-side tracking, LTV/CAC dashboards, cohort analysis.

The build rhythm

Phases with clear exits.

You know what shipped, what changed, and what still needs work.

STEP 01

Diagnostic

Full funnel audit - traffic, PDP, cart, checkout, post-purchase. Session recordings, heatmaps, analytics review.

STEP 02

Roadmap

Prioritized hypothesis list ranked by ICE score. We test the biggest leaks first, not the easiest ones.

STEP 03

Ship + Test

Theme changes, app integrations, A/B tests, checkout extensions - shipped weekly with clear outcomes.

STEP 04

Compound

Winners become baseline. Losers get killed. Monthly exec report tied to LTV, AOV, and revenue.

What you get

What should be visible after the work ships.

Measurable, shippable, and yours to keep.

Shopify + Shopify Plus (Hydrogen/Liquid)

Hypothesis-driven CRO cadence

Checkout extensions + express pay setup

Email/SMS flows (Klaviyo, Attentive)

Server-side tracking + LTV dashboards

Weekly test cadence, monthly revenue report

Deliverables

What lands in your accounts.

Full audit (technical + UX + analytics)
Monthly A/B test cadence
Theme + app development
Email/SMS flow setup
Weekly optimization sprint
Monthly revenue report

The work

Ecommerce we have shipped.

Real engagements. Real scope. Every project labeled for what it is.

Custom Apparel

French Press Custom (parent brand)

Rebuilt our own 15-year-old print business on Next.js + Supabase. Parent-company operating proof across production, fulfillment, ecommerce, and customer service.

Read case study

Retail / DTC - Luxury Streetwear Consignment

Pieces Los Angeles

Storefront + SEO foundation for an authenticated luxury streetwear consignment brand in Santa Monica. Brand-level collections for Chrome Hearts, Supreme, Gallery Dept., Balenciaga and more.

Read case study

Internal Build - Ecommerce Platform

French Press Custom (parent brand)

Custom branded team-store platform for schools, bands, corporate orgs, and sports teams. Shopify-lite embeddable commerce with zero per-store setup cost.

Read case study

FAQ

Ecommerce Optimization - the questions we get.

01Shopify, BigCommerce, or custom?+

Shopify for 90% of brands. BigCommerce for very large catalogs. Custom for platform-edge cases.

02Do you do Shopify Plus?+

Yes - Hydrogen/Oxygen builds, B2B, multi-store, checkout extensibility.

03Can you help us move off Shopify?+

Yes, though usually we end up recommending you stay. Shopify is that good now.

Book a review

Let's review your Ecommerce setup.

Send the context. We reply within one business day with an honest read on fit. If it is not a fit, we say so.

Direct line

(562) 407-3800

What happens next

01We review your Ecommerce setup and intake path
02If it is a fit, we scope the smallest useful system
03You hear back within one business day

Intake ticket - Ecommerceopen

No chatbot middleman. A real person reviews it.

Prefer the full form? Open the contact page