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French Press Labs

CRM

Pipeline visibility that matches how your team actually sells.

Half of all CRM implementations get abandoned. The reason is always the same: it was built for how leadership wishes the team worked, not how they actually work. We start with the team, not the feature list.

Trusted by teams at

DisneyGoogleSpotifyUFCAmazonNikeAdidasWarner

Print + digital work across 15 years. Logos shown reflect parent brand relationships.

Our take

The best CRM is the one your team opens in the morning

HubSpot and Salesforce can both be great or both be disasters. The deciding factor is implementation, not platform. We do implementation right - change management, training, integrations, reporting the exec actually reads.

Capabilities

What we actually do.

Not a services page bingo card. The real work that ships.

Platform selection

HubSpot, Salesforce, Pipedrive, Close, or custom. Honest trade-offs.

Data architecture

Object model, property design, lifecycle stages, pipeline logic.

Integrations

Email, calendar, Slack, Intercom, QuickBooks, Shopify, Zapier, custom APIs.

Workflow automation

Lead scoring, sequences, routing, handoffs, SLA tracking.

Migration

From spreadsheets, legacy CRMs, or broken implementations. Clean + deduped.

Adoption

Training sessions, playbooks, weekly office hours for the first 60 days.

How we work

Four phases. Clear exits.

Nothing theatrical. You'll know every Friday what shipped that week.

01

Discovery

Interview your sales, ops, and exec teams. Watch how work actually happens before we propose anything.

02

Design

Object model, pipeline logic, reporting schema, integration map. Documented before we build.

03

Configure + Integrate

Platform setup, workflow automation, data migration, third-party integrations - all tested against your real data.

04

Adopt

Team training, playbooks, weekly office hours for the first 60 days. The CRM only works if the team uses it.

What you get

Outcomes, not outputs.

The specific things you walk away with - measurable, shippable, yours to keep.

HubSpot, Salesforce, Pipedrive, or custom

Connected to Shopify, QB, Slack, Gmail, Intercom, etc.

Lead scoring + routing + SLA tracking

Exec dashboards tied to revenue, not activity

Team playbooks + 60-day adoption support

Live in 6–12 weeks, not 6–12 months

Deliverables

What you actually get.

  • Discovery + requirements doc
  • Configured CRM (objects, fields, pipelines, reports)
  • Integrations live
  • Data migration (cleaned + deduped)
  • Team training + playbooks
  • 60-day adoption support

FAQ

CRM Implementation - questions we get.

HubSpot vs Salesforce?+

HubSpot: faster to stand up, better UX, great for SMB–mid-market. Salesforce: infinitely flexible, required for complex enterprise orgs. Most clients are happier on HubSpot.

Can you build custom CRMs?+

Yes - on Supabase/Postgres + Next.js. Makes sense when you have workflow requirements no platform supports.

Timeline?+

6–12 weeks for platform implementation. Custom CRMs: 10–20 weeks.

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Let's talk crm.

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