Free tools / the bench

Free tools for
trade businesses.

No gated PDFs. No 20-field forms. Just useful tools we built because we use them too.

Diagnostics on the bench

03 instruments

Manual review / 24h turnaround

Free Google Business Profile Audit

Enter your business URL and get a 10-point audit in under 24 hours. Real feedback from the team that builds GBPs every day.

Instant / no email gate

Find out what ranking + paid ads could be worth to your trade business. Honest math, no lead capture gate.

Written teardown / 30 min

A 30-minute audit of your site, Google Business Profile, intake path, and follow-up - delivered as a written teardown of where the leads leak.