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French Press Labs

Paid Advertising

Paid ads run like a P&L, not a hobby.

We manage our own Google Ads account on the same stack and the same playbook we run for clients. We watch the dashboard every morning, and we pause what is not working instead of letting it bleed.

From$2,500 / mo + ad spend(562) 407-3800
Google & Meta Ads

> Paid Ads / Labs

Performance marketing that doesn't pretend.

Operator take

Most agencies optimize for agency fees, not client revenue

They run "brand awareness" campaigns because those don't get pulled when results lag. We'd rather pause a bad campaign on day 10 than let it bleed for a quarter.

Capabilities

The actual scope of work.

Not a services bingo card. This is what ships.

Google Ads

01

Search, Performance Max, YouTube, Shopping. Conversion tracking that actually fires.

Meta Ads

02

Facebook + Instagram. Creative testing, audience building, CAPI setup.

Creative production

03

Ad copy, static creative, short-form video. Iterated weekly.

Landing page CRO

04

Ads only work if the page converts. We build the page too.

Tracking setup

05

GA4, GTM, enhanced conversions, server-side tagging, offline conversion imports.

Reporting

06

Daily Slack summary, weekly exec report, monthly strategic review.

The build rhythm

Phases with clear exits.

You know what shipped, what changed, and what still needs work.

STEP 01

Audit

We analyze your ad accounts, competitors, and funnel to find the highest-impact opportunities for your budget.

STEP 02

Strategy

Campaign architecture: keyword mapping, audience targeting, creative strategy, conversion tracking setup.

STEP 03

Launch + Optimize

Ship campaigns, then optimize bids, targeting, and creative based on actual performance - not theory.

STEP 04

Scale

Double down on what works. Monthly reporting shows exactly where every dollar goes and what it returned.

What you get

What should be visible after the work ships.

Measurable, shippable, and yours to keep.

01

Campaigns paused fast when they underperform, not left to bleed

02

Transparent flat-fee pricing - no % of spend

03

Conversion-focused campaign structure

04

Server-side tracking + enhanced conversions

05

Real-time dashboards, not monthly screenshots

06

Weekly optimization cadence

Deliverables

What lands in your accounts.

  • Campaign build + launch
  • Weekly optimization cadence
  • Conversion tracking audit + fix
  • Landing page design + dev
  • Creative refresh (monthly)
  • Transparent dashboard - you see what we see

FAQ

Google & Meta Ads - the questions we get.

01Do you require a minimum ad spend?+

$3k/mo minimum combined spend. Below that, test budget gets eaten before signal emerges.

02Who owns the ad account?+

You do. We work inside your accounts, not ours. You keep everything if we part ways.

03Do you charge % of spend?+

No - flat management fee. That way incentives align: we recommend what actually works, not what inflates spend.

04Can you run Shopify/ecom ads?+

Yes. Shopping feed optimization + Meta DPA + PMax + creative for D2C is a sweet spot.

Book a review

Let's review your Paid Ads setup.

Send the context. We reply within one business day with an honest read on fit. If it is not a fit, we say so.

Direct line

(562) 407-3800

What happens next

  1. 01We review your Paid Ads setup and intake path
  2. 02If it is a fit, we scope the smallest useful system
  3. 03You hear back within one business day
Intake ticket - Paid Adsopen

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