Paid Advertising
Paid ads run like a P&L, not a hobby.
We manage our own $75/day Google Ads account - same stack, same playbook. It drives 69 conversions/mo at $25.81 CPA. That's not theory. That's what we wake up to.
Trusted by teams at
Print + digital work across 15 years. Logos shown reflect parent brand relationships.
Our take
Most agencies optimize for agency fees, not client revenue
They run "brand awareness" campaigns because those don't get pulled when results lag. We'd rather pause a bad campaign on day 10 than let it bleed for a quarter.
Capabilities
What we actually do.
Not a services page bingo card. The real work that ships.
Google Ads
Search, Performance Max, YouTube, Shopping. Conversion tracking that actually fires.
Meta Ads
Facebook + Instagram. Creative testing, audience building, CAPI setup.
Creative production
Ad copy, static creative, short-form video. Iterated weekly.
Landing page CRO
Ads only work if the page converts. We build the page too.
Tracking setup
GA4, GTM, enhanced conversions, server-side tagging, offline conversion imports.
Reporting
Daily Slack summary, weekly exec report, monthly strategic review.
How we work
Four phases. Clear exits.
Nothing theatrical. You'll know every Friday what shipped that week.
Audit
We analyze your ad accounts, competitors, and funnel to find the highest-impact opportunities for your budget.
Strategy
Campaign architecture: keyword mapping, audience targeting, creative strategy, conversion tracking setup.
Launch + Optimize
Ship campaigns, then optimize bids, targeting, and creative based on actual performance - not theory.
Scale
Double down on what works. Monthly reporting shows exactly where every dollar goes and what it returned.
What you get
Outcomes, not outputs.
The specific things you walk away with - measurable, shippable, yours to keep.
Average 4–8x ROAS across active accounts
Transparent flat-fee pricing - no % of spend
Conversion-focused campaign structure
Server-side tracking + enhanced conversions
Real-time dashboards, not monthly screenshots
Weekly optimization cadence
Deliverables
What you actually get.
- Campaign build + launch
- Weekly optimization cadence
- Conversion tracking audit + fix
- Landing page design + dev
- Creative refresh (monthly)
- Transparent dashboard - you see what we see
FAQ
Google & Meta Ads - questions we get.
Do you require a minimum ad spend?+
$3k/mo minimum combined spend. Below that, test budget gets eaten before signal emerges.
Who owns the ad account?+
You do. We work inside your accounts, not ours. You keep everything if we part ways.
Do you charge % of spend?+
No - flat management fee. That way incentives align: we recommend what actually works, not what inflates spend.
Can you run Shopify/ecom ads?+
Yes. Shopping feed optimization + Meta DPA + PMax + creative for D2C is a sweet spot.
Start a project
Let's talk paid ads.
Send the context. We'll reply within one business day with an honest read on fit.