Paid Advertising
Paid ads run like a P&L, not a hobby.
We manage our own Google Ads account on the same stack and the same playbook we run for clients. We watch the dashboard every morning, and we pause what is not working instead of letting it bleed.

> Paid Ads / Labs
Operator take
Most agencies optimize for agency fees, not client revenue
They run "brand awareness" campaigns because those don't get pulled when results lag. We'd rather pause a bad campaign on day 10 than let it bleed for a quarter.
Capabilities
The actual scope of work.
Not a services bingo card. This is what ships.
Google Ads
01Search, Performance Max, YouTube, Shopping. Conversion tracking that actually fires.
Meta Ads
02Facebook + Instagram. Creative testing, audience building, CAPI setup.
Creative production
03Ad copy, static creative, short-form video. Iterated weekly.
Landing page CRO
04Ads only work if the page converts. We build the page too.
Tracking setup
05GA4, GTM, enhanced conversions, server-side tagging, offline conversion imports.
Reporting
06Daily Slack summary, weekly exec report, monthly strategic review.
The build rhythm
Phases with clear exits.
You know what shipped, what changed, and what still needs work.
Audit
We analyze your ad accounts, competitors, and funnel to find the highest-impact opportunities for your budget.
Strategy
Campaign architecture: keyword mapping, audience targeting, creative strategy, conversion tracking setup.
Launch + Optimize
Ship campaigns, then optimize bids, targeting, and creative based on actual performance - not theory.
Scale
Double down on what works. Monthly reporting shows exactly where every dollar goes and what it returned.
What you get
What should be visible after the work ships.
Measurable, shippable, and yours to keep.
Campaigns paused fast when they underperform, not left to bleed
Transparent flat-fee pricing - no % of spend
Conversion-focused campaign structure
Server-side tracking + enhanced conversions
Real-time dashboards, not monthly screenshots
Weekly optimization cadence
Deliverables
What lands in your accounts.
- Campaign build + launch
- Weekly optimization cadence
- Conversion tracking audit + fix
- Landing page design + dev
- Creative refresh (monthly)
- Transparent dashboard - you see what we see
FAQ
Google & Meta Ads - the questions we get.
01Do you require a minimum ad spend?+
$3k/mo minimum combined spend. Below that, test budget gets eaten before signal emerges.
02Who owns the ad account?+
You do. We work inside your accounts, not ours. You keep everything if we part ways.
03Do you charge % of spend?+
No - flat management fee. That way incentives align: we recommend what actually works, not what inflates spend.
04Can you run Shopify/ecom ads?+
Yes. Shopping feed optimization + Meta DPA + PMax + creative for D2C is a sweet spot.
Book a review
Let's review your Paid Ads setup.
Send the context. We reply within one business day with an honest read on fit. If it is not a fit, we say so.
Direct line
(562) 407-3800What happens next
- 01We review your Paid Ads setup and intake path
- 02If it is a fit, we scope the smallest useful system
- 03You hear back within one business day
No chatbot middleman. A real person reviews it.
Prefer the full form? Open the contact page