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French Press Labs

Generative Engine Optimization

Rank where buyers are asking now.

40%+ of product research now starts in ChatGPT or Perplexity. Traditional SEO barely touches that layer. GEO is a different discipline - and it's where the next decade of organic traffic is won.

Trusted by teams at

DisneyGoogleSpotifyUFCAmazonNikeAdidasWarner

Print + digital work across 15 years. Logos shown reflect parent brand relationships.

Our take

AI search is not "just SEO with extra steps"

LLMs cite answers differently than Google indexes them. They favor concise, well-structured, authoritative content with clear entity relationships. Most "SEO" content ranks for keywords and gets ignored by ChatGPT. We write for both.

Capabilities

What we actually do.

Not a services page bingo card. The real work that ships.

Entity optimization

Knowledge graph alignment, Wikidata, consistent NAP, authoritative bios.

Structured answers

FAQ blocks, comparison tables, pricing pages - written for LLM retrieval.

Brand mentions

Citations on high-authority sites LLMs actually crawl for context.

Schema depth

Organization, Service, FAQPage, HowTo, Review schemas - every page.

Prompt mapping

Track what buyers actually ask AI about your category. Optimize for it.

Citation tracking

Monitor ChatGPT/Perplexity/Gemini mentions weekly. Course-correct.

How we work

Four phases. Clear exits.

Nothing theatrical. You'll know every Friday what shipped that week.

01

AI Audit

We test how ChatGPT, Perplexity, Claude, and Google AI Overviews currently see your business - what they say, what they miss, who gets cited instead.

02

Strategy

Custom GEO roadmap: structured data, content architecture, E-E-A-T signals, platform-specific optimization.

03

Implementation

Schema markup, llms.txt, content restructuring, authority signal building - implemented and verified.

04

Monitor + Adapt

Weekly AI citation tracking across ChatGPT, Perplexity, Claude, Gemini. Continuous optimization as models evolve.

What you get

Outcomes, not outputs.

The specific things you walk away with - measurable, shippable, yours to keep.

ChatGPT, Claude, and Perplexity citation monitoring

Google AI Overviews optimization

Schema.org + structured data implementation

Entity + knowledge graph alignment

Weekly prompt-coverage report

First mentions typically within 60 days

Deliverables

What you actually get.

  • GEO audit + entity map
  • Prompt research (50–200 buyer prompts)
  • Citation monitoring dashboard
  • Content restructured for LLM retrieval
  • Authority signal building
  • Monthly citation report

FAQ

Generative Engine Optimization - questions we get.

Is GEO different from SEO?+

Overlapping but distinct. Good SEO helps; great GEO requires specific formatting, entity work, and authority signals most SEO agencies skip.

Can you actually track AI citations?+

Yes - we run scheduled prompt batches across ChatGPT, Perplexity, and Gemini. You see weekly mention reports.

Is this just Wikipedia-bombing?+

No. Sustainable GEO is earned mentions on trusted sources, proper entity markup, and structured content - not black-hat citation farming.

Start a project

Let's talk geo / ai search.

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