Pricing / rate card
Real numbers.
Real work.
We publish starting prices because we respect your time. Every number here is a floor - custom scopes get custom quotes, and we'll tell you honestly if we're the wrong fit before you waste a call.
Retainers
Ongoing growth engagements.
Four lines on the card. Pick the one that matches the size of the problem, not the size of the pitch.
Trade Starter
For small trade businesses (electricians, plumbers, landscapers) who need a real website + local SEO foundation without an enterprise budget.
Rate
$1,500
setup + $750/mo
In scope
- Next.js site build (up to 12 pages)
- Google Business Profile optimization
- Monthly SEO monitoring + reporting
- Call tracking + form inquiries
- 6-month minimum
Launch
One core discipline (SEO, GEO, ads, social, or CRM maintenance). Best for established businesses that need one channel run well.
Rate
$3,500
/ mo
In scope
- One core service, executed weekly
- Monthly strategy review
- Looker Studio dashboard
- Slack channel with the team
- 3-month minimum
Scale
Two or three disciplines running in concert - typically SEO + content + paid, or CRM + ecom + email.
Rate
$8,500
/ mo
In scope
- Up to 3 integrated services
- Weekly strategy cadence
- Dedicated project lead
- Unified dashboard across channels
- Monthly exec report
- 6-month minimum
Custom Build
Full engagement including Agentic OS - our engineers embed with your team to build custom operational software alongside marketing. For trade businesses treating software as a strategic asset.
Rate
$20,000+
/ mo
In scope
- Unlimited services in scope
- Embedded team of developers + strategists
- Custom software + Agentic OS included
- Quarterly planning with execs
- 12-month minimum
One-time projects
Fixed-scope engagements.
For clients who need a specific deliverable shipped - not an ongoing retainer.
| Line | Project | Starting | Typical timeline |
|---|---|---|---|
| 01 | Marketing website | $25k – $60k | 4–6 weeks |
| 02 | Ecommerce build (Shopify) | $35k – $120k | 6–12 weeks |
| 03 | Multi-tenant ecommerce platform Team stores, branded sub-stores, marketplace builds (like FPC Online Stores) | From $50k | 10–16 weeks |
| 04 | Customer portal / booking system Magic-link auth, invoice viewer, artwork library, 2-way messaging (like FPC Portal) | From $25k | 8–14 weeks |
| 05 | Brand identity | $15k – $40k | 6–12 weeks |
| 06 | CRM implementation | $15k – $75k | 6–16 weeks |
| 07 | Custom software (ERP, ops platform) Agentic OS-tier internal ops (like FPC Command Center) | From $50k | 12–24 weeks |
Every "like FPC" note points at a system we built and run ourselves - see the case studies.
FAQ
How the money works.
01Do you require a long-term contract?+
Launch tier is 3 months, Scale is 6 months, Labs tier is 12 months. Projects are fixed scope + milestone-billed.
02Is ad spend included?+
No - ad spend is paid directly to Google/Meta. Management fee is separate. Your ad accounts, you keep the data.
03Do you offer hourly or time-and-materials?+
Rarely. We prefer fixed retainers or fixed-scope projects so incentives align with outcomes, not hours.
04Can we start smaller?+
The honest answer is usually no. Below $3,500/mo the work isn't meaningful and we'd be wasting your money. For tiny engagements, we'll refer you to a freelancer we trust.
05What does "custom quote" mean?+
If your scope doesn't fit the tiers cleanly, we'll scope it specifically and quote a fixed monthly or project number. No hidden hourly markup.
Scope not on the card?