Parent company - operator proofCustom Apparel · 2024–2026
We built our own software for our own business. You're looking at it.
Yes, this is a case study about ourselves - because we've earned that right after 15 years of running the real thing.
> French Press Custom (parent brand) / shipped
- 4,355+
- Verified 5-star reviews (parent-company proof)
- Since 2010
- Production, fulfillment, ecommerce, customer service
- < 1s
- LCP on marketing site
- 95+
- Lighthouse (Perf/A11y/SEO/BP)
Challenge
A 15-year-old business running on a mix of WordPress, spreadsheets, QuickBooks, and institutional memory. Production was tracked on Post-it notes. Online presence was a Webflow site that cost $400/mo to maintain and crawled like a 2010 blog.
Approach
- 01Full replatform to Next.js + Tailwind + Supabase (the stack we now deploy for clients).
- 02Custom Command Center dashboard: production pipeline, CRM, quotes, invoicing, payroll, inventory sync with S&S/AS Colour/SanMar APIs, QuickBooks OAuth, customer portal with magic-link auth.
- 03Programmatic SEO for 15 service × city combinations, AI search optimization, blog engine with live publishing.
- 04Performance budget enforced - 95+ Lighthouse, < 1s LCP target, WCAG 2.1 AA.
Results
- Webflow retainer eliminated - that recurring monthly cost reclaimed.
- Customer-facing portal replaced recurring manual order-status emails.
- Inventory sync flags likely stockouts before they happen.
- Organic traffic grew after the migration.
- Internal dashboard ships features in hours, not weeks.
Next on the schedule
Same crew, same stack - pointed at your operation.
Send the context. We audit what you have and reply within one business day with an honest read on fit.