Our Process
How engagements actually run.
Nothing theatrical. Four phases, clear exits, no 8-week waterfalls. You'll know every Friday what shipped that week.
01Discovery
Phase 01 · 1–2 weeks
Discovery
We spend real time learning your business before we propose anything.
- Exec + team interviews (5–10 conversations)
- Current-state audit (code, analytics, stack, funnel, team)
- Competitive + market scan
- Success metric alignment - we pick numbers we can defend
02Strategy
Phase 02 · 1–2 weeks
Strategy
A short, opinionated plan with clear trade-offs. Not a 60-slide deck.
- Target architecture / roadmap
- Scope + timeline + budget by phase
- Risk register - what could go wrong, mitigations
- Kickoff workshop with your team
03Build
Phase 03 · 4–16 weeks
Build
We ship weekly, demo in public, commit often. No black-box phases.
- Weekly sprints with Friday demos
- Live staging environment + Slack access to the team
- Ship early, iterate fast
- Documentation written as we build, not at the end
04Optimize
Phase 04 · Ongoing
Optimize
Launch is mile zero. What matters is what we learn and change after.
- Weekly performance reviews
- A/B tests, iteration loops, hypothesis-driven work
- Monthly exec report tied to business outcomes
- Quarterly roadmap review