The build rhythm
How engagements actually run.
Nothing theatrical. Four phases, clear exits, no 8-week waterfalls. You'll know every Friday what shipped that week.
01
Discovery
1–2 weeks
02
Strategy
1–2 weeks
03
Build
4–16 weeks
04
Optimize
Ongoing
The schedule
Phases with clear exits.
Every phase ends with something concrete in your hands. If a phase can't exit, we don't start the next one.
1–2 weeks
Discovery
We spend real time learning your business before we propose anything.
- Exec + team interviews (5–10 conversations)
- Current-state audit (code, analytics, stack, funnel, team)
- Competitive + market scan
- Success metric alignment - we pick numbers we can defend
Exit
You know what is broken, in writing.
1–2 weeks
Strategy
A short, opinionated plan with clear trade-offs. Not a 60-slide deck.
- Target architecture / roadmap
- Scope + timeline + budget by phase
- Risk register - what could go wrong, mitigations
- Kickoff workshop with your team
Exit
A plan you could hand to any builder.
4–16 weeks
Build
We ship weekly, demo in public, commit often. No black-box phases.
- Weekly sprints with Friday demos
- Live staging environment + Slack access to the team
- Ship early, iterate fast
- Documentation written as we build, not at the end
Exit
Working software in your accounts, every Friday.
Ongoing
Optimize
Launch is mile zero. What matters is what we learn and change after.
- Weekly performance reviews
- A/B tests, iteration loops, hypothesis-driven work
- Monthly exec report tied to business outcomes
- Quarterly roadmap review
Exit
Numbers moving, or an honest call to stop.
Phase zero
Discovery starts with your intake path.
Send the context. We review your site and how leads actually reach you, then reply within one business day with an honest read on fit.
Audit my site and intake