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French Press Labs
Internal build - Ecommerce PlatformInternal Build - Ecommerce Platform · 2025–2026

Team stores without the Shopify tax.

Schools, bands, sports teams, and corporate clients wanted branded online stores. Shopify-per-store was cost-prohibitive. So we built a multi-tenant store platform from scratch - each store gets its own URL, products, checkout, but runs on one Supabase + Stripe backend.

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French Press Custom (parent brand) - internal build

> French Press Custom (parent brand) / shipped

Source: frenchpresscustom.com/online-stores2025–2026
Multi-tenant
One platform, many stores
No per-store
SaaS subscription per store
Stripe
Integrated checkout
Custom
Logo + colors per store

Reproducible scope

A build like this starts at $50,000+ · 10-16 weeks

Audit my site and intake

Challenge

A high-school swim team wanted a store for their custom merch. Setting up Shopify per-team was $29/mo × 50 teams - not a good model. Plus FPC needed the orders to flow directly into the production system, not via a Shopify webhook with custom code per store.

Approach

  1. 01Multi-tenant store schema in Supabase - one database, row-level security per store.
  2. 02Custom store admin: upload logo, set colors, upload product mockups, define sizing/colors.
  3. 03Per-store storefront pages with on-brand theming, mobile-first.
  4. 04Stripe Connect for payments + direct flow into Command Center production pipeline.
  5. 05Store inquiry form for new store applications - captured as leads, not auto-provisioned.

Results

  • Zero per-store SaaS cost - every new team/school/org is a DB insert, not a subscription.
  • Orders flow directly into Command Center - no CSV imports, no webhook hacks.
  • Custom theming per store (logo, colors) matches how each team wants to present.
  • Scaled to multiple live stores without hiring ops support.

Next on the schedule

Same crew, same stack - pointed at your operation.

Send the context. We audit what you have and reply within one business day with an honest read on fit.