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French Press Labs

Social Media

Organic social that moves the business.

Most social "content calendars" are noise filters - fill the feed so the boss feels productive. We make the short list of posts that actually earn saves, shares, and DMs - and skip the rest.

Trusted by teams at

DisneyGoogleSpotifyUFCAmazonNikeAdidasWarner

Print + digital work across 15 years. Logos shown reflect parent brand relationships.

Our take

Daily posting is mostly theater

Social ROI comes from 2–3 standout posts a month, not 30 mediocre ones. We'd rather shoot one thing right than five things fast.

Capabilities

What we actually do.

Not a services page bingo card. The real work that ships.

Strategy + positioning

Platform mix, audience, content pillars, cadence.

Content production

Photo, short-form video, carousels, live-shoots at your place or ours.

Community

Replies, DMs, engagement on brand.

Paid amplification

Boost posts that earn their keep. Kill the ones that don't.

Influencer / UGC

Sourcing, briefing, contracting, content rights.

Reporting

Follower growth, save rate, DM volume, attributed traffic - what matters.

How we work

Four phases. Clear exits.

Nothing theatrical. You'll know every Friday what shipped that week.

01

Audit

Review existing accounts, audience, content performance, and competitive positioning.

02

Strategy

Platform mix, content pillars, cadence, shoot plan. A short list of what to make, not a long list of what to post.

03

Produce + Ship

Monthly shoot, content production, scheduling, community management Monday–Friday.

04

Amplify

Double down on winners with paid amplification. Kill what doesn't work. Monthly exec review.

What you get

Outcomes, not outputs.

The specific things you walk away with - measurable, shippable, yours to keep.

Instagram + TikTok built for B2C discovery

LinkedIn built for B2B credibility

Community management (M–F) - not a bot

Monthly shoot day included

Reporting tied to saves, DMs, and attributed traffic

8–16 original posts / month, quality over volume

Deliverables

What you actually get.

  • Monthly content plan
  • 8–16 original posts / mo
  • Community management (M–F)
  • Monthly shoot day
  • Monthly performance report

FAQ

Social Media Management - questions we get.

Which platforms?+

Instagram + TikTok for B2C. LinkedIn for B2B. We won't suggest Pinterest unless you sell wedding or home goods.

Do you do shoots?+

Yes - monthly shoot day included. Additional shoots quoted.

Do you manage paid too?+

Yes - see Paid Ads. Often bundled.

Start a project

Let's talk social.

Send the context. We'll reply within one business day with an honest read on fit.

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