Retail / DTC
Shopify builds and SEO for independent retail and DTC brands.
We're currently rebuilding Pieces Los Angeles - a full Shopify theme refresh with SEO + GEO foundation. Same playbook applies to indie retailers and emerging DTC brands.
- Scope
- Shopify done right. Conversion, not just traffic.
- Systems
- WebsitesSEOGEO / AI SearchEcommercePaid Ads
- Demand
- “[brand name] (direct brand search)”
Problems we solve
What holds retail / dtc back.
The operational gaps we hear about most often from trade business owners. Sound familiar?
Out-of-the-box Shopify themes leave revenue on the table
01Stock themes are built for "most stores," not yours. A custom theme matched to your category and brand is built to convert better than a one-size-fits-all stock theme.
Email/SMS automation not set up properly
02Abandoned cart, welcome series, post-purchase - these should be running from day one. Most small brands launch without them and leave recoverable revenue on the table.
Ad accounts not structured for scale
03Meta + Google Ads for DTC need proper catalog feeds, conversion API, and campaign structure. Most small brands "boost posts" and wonder why ROAS is bad.
SEO gets ignored entirely
04Category pages and product pages can rank for real commercial keywords. Most DTC brands skip SEO, then wonder why they're stuck on paid.
How we solve it
The services that fix each gap.
Every engagement is scoped to your business - but these are the typical pieces.
Target queries
Search demand we map.
These are the real search queries your customers are typing. We build useful service and service-area pages where there is real search demand.
- 01“[brand name] (direct brand search)”
- 02“[category] brand online”
- 03“best [product type] brand”
FAQ
Retail / DTC - the questions we get.
01Shopify, WooCommerce, or custom?+
Shopify for 90% of retail - faster to ship, bigger app ecosystem, simpler maintenance. Custom builds only where the brand genuinely needs it.
02Do you handle Klaviyo / Attentive setup?+
Yes - email + SMS flows, segmentation, templates. Part of most retail engagements.
03Can you run Meta and Google Ads together?+
Yes - full-funnel across both. Catalog feeds, conversion API, and creative production included.
Review my lead path
Send the site, service area, and the part that keeps getting dropped.
Tell us what is breaking after the lead comes in. We reply within one business day with an honest read on fit and where we would start.
Direct line
(562) 407-3800What happens next
- 01We review how retail / dtc work actually reaches you today
- 02If it is a fit, we scope the smallest useful system
- 03You hear back within one business day
No chatbot middleman. A real person reviews it.
Prefer the full form? Open the contact page