Retail / DTC

Shopify that converts. Not just a pretty theme.

We're currently rebuilding Pieces Los Angeles - a full Shopify theme refresh with SEO + GEO foundation. Same playbook applies to indie retailers and emerging DTC brands.

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Trusted by teams at

DisneyGoogleSpotifyUFCAmazonNikeAdidasWarner

Print + digital work across 15 years. Logos shown reflect parent brand relationships.

Problems we solve

What holds retail / dtc back.

These are the operational gaps we hear about most often from trade business owners. Sound familiar?

Out-of-the-box Shopify themes leave revenue on the table

Stock themes are built for "most stores," not yours. A custom theme matched to your category and brand often lifts conversion 20-40%.

Email/SMS automation not set up properly

Abandoned cart, welcome series, post-purchase - these should be running from day one. Most small brands launch without them and leave 15-30% of revenue on the table.

Ad accounts not structured for scale

Meta + Google Ads for DTC need proper catalog feeds, conversion API, and campaign structure. Most small brands "boost posts" and wonder why ROAS is bad.

SEO gets ignored entirely

Category pages and product pages can rank for real commercial keywords. Most DTC brands skip SEO, then wonder why they're stuck on paid.

How we solve it

The services that fix each gap.

Every engagement is scoped to your business - but these are the typical pieces.

Custom Web Development

Custom websites on modern stack (Next.js + Tailwind + Vercel + Supabase). Fast, measured, accessible, built to evolve for years.

From $25,000 project

SEO Management

Technical foundations, content velocity, and authority building - built to compound instead of chase algorithm updates.

From $3,500 / mo

Generative Engine Optimization

Search intent is migrating to LLMs. We structure your content so AI assistants cite you as the answer - not your competitor.

From $2,500 / mo

Ecommerce Optimization

We treat ecommerce as a full-stack discipline - dev, design, data, paid, email, SMS, CRO - because the customer doesn't care which silo screwed up.

From $5,000 / mo

Google & Meta Ads

Google and Meta ads run by operators who watch the dashboard every morning. Conversion tracking that works, creative that converts, and the honesty to pause when it's not working.

From $2,500 / mo + ad spend

Target queries

The searches we make you rank for.

These are the real search queries your customers are typing. We build pages that rank for every one × every city in your service area.

"[brand name] (direct brand search)"
"[category] brand online"
"best [product type] brand"

Proof

A project in this industry.

Retail / DTC - Fashion · 2026

Pieces Los Angeles

Full Shopify theme rebuild with SEO + GEO foundation for an LA-based fashion brand. Launching 2026.

Read the full case study

FAQ

Retail / DTC - questions we get.

Shopify, WooCommerce, or custom?+

Shopify for 90% of retail - faster to ship, bigger app ecosystem, simpler maintenance. Custom builds only where the brand genuinely needs it.

Do you handle Klaviyo / Attentive setup?+

Yes - email + SMS flows, segmentation, templates. Part of most retail engagements.

Can you run Meta and Google Ads together?+

Yes - full-funnel across both. Catalog feeds, conversion API, and creative production included.

Start a project

Let's grow your retail / dtc business.

Tell us about your business. We'll reply within one business day with an honest read on fit and next steps.