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Home Services - Pest Control · 2025
A local-service pest control site built to dominate 8 Orange County cities.
Service-area businesses win on local SERPs or they don't win. We built 50+ programmatically-generated pages so Yogi's shows up for every pest × every city.
Visit live site14
Core service pages
19
Pest ID pages
8
City landing pages
EN/ES
Fully bilingual
Challenge
Pest control is a hyper-local, fast-decision category - customer sees a cockroach, searches "cockroach control [city]", calls the first credible option. Yogi's needed a site that ranked in every service × city combo across Orange County, loaded instantly on mobile, and handled bilingual (English + Spanish) customers without duplicate-content penalties.
Approach
- Next.js + Vercel stack for instant edge-delivered pages.
- Programmatic SEO: 14 services × 8 cities = unique landing pages for every combination, each with local schema markup, embedded Google Business Profile, and location-specific FAQ.
- 19 pest identification pages (Norway Rats, Roof Rats, Brown Recluses, etc.) - deep informational content that ranks on pest-ID searches then converts to service pages.
- Full Spanish translation at /es/* - bilingual hreflang tags, no duplicate content issues.
- Interactive pest quiz (/pest-quiz) to qualify leads before booking - higher-intent inquiries only.
- Online booking flow (/book) and transparent pricing page (/pest-control-cost) to reduce phone-tag.
- Google Business Profile integration, review display, Local Business schema per city page.
Results
- Dedicated landing page for every Service × City combo - no more "we also serve..." paragraph pages.
- Bilingual site captures Spanish-speaking homeowners without splintering the domain.
- Interactive quiz + online booking reduce inbound phone triage time.
- Vercel edge delivery keeps TTFB < 200ms on mobile (critical for emergency pest searches).