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Client work - Home Services - Pest ControlHome Services - Pest Control · 2025

A local-service pest control site built to rank across 8 Orange County cities.

Service-area businesses win on local search or they don't. We built useful pest, service, and city pages where there is real search demand, so Yogi's shows up where it matters.

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Yogi's Pest Control - client work

> Yogi's Pest Control / shipped

Source: yogispestcontrol.com2025
14
Core service pages
19
Pest ID pages
8
City landing pages
EN/ES
Fully bilingual

Challenge

Pest control is a hyper-local, fast-decision category - customer sees a cockroach, searches "cockroach control [city]", calls the first credible option. Yogi's needed a site that ranked in every service × city combo across Orange County, loaded instantly on mobile, and handled bilingual (English + Spanish) customers without duplicate-content penalties.

Approach

  1. 01Next.js + Vercel stack for instant edge-delivered pages.
  2. 02Programmatic SEO: 14 services × 8 cities = unique landing pages for every combination, each with local schema markup, embedded Google Business Profile, and location-specific FAQ.
  3. 0319 pest identification pages (Norway Rats, Roof Rats, Brown Recluses, etc.) - deep informational content that ranks on pest-ID searches then converts to service pages.
  4. 04Full Spanish translation at /es/* - bilingual hreflang tags, no duplicate content issues.
  5. 05Interactive pest quiz (/pest-quiz) to qualify leads before booking - higher-intent inquiries only.
  6. 06Online booking flow (/book) and transparent pricing page (/pest-control-cost) to reduce phone-tag.
  7. 07Google Business Profile integration, review display, Local Business schema per city page.

Results

  • Dedicated landing page for every Service × City combo - no more "we also serve..." paragraph pages.
  • Bilingual site captures Spanish-speaking homeowners without splintering the domain.
  • Interactive quiz + online booking reduce inbound phone triage time.
  • Vercel edge delivery keeps time-to-first-byte low on mobile (critical for emergency pest searches).

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