An owner-operated electrician, built to own local search across three counties.
EZ Power & Light wins on "the owner shows up." We built the site to prove it, and to rank for every service across 45+ cities in LA, Orange, and Ventura counties.
> EZ Power & Light / shipped
- 45+
- Cities targeted
- 3
- Counties covered
- 4.9/5
- 220+ reviews
- 24/7
- Emergency service
Challenge
Electrical work is high-intent and hyper-local: a homeowner with a dead panel or a new EV searches "[service] near me" and calls the first credible, licensed option. EZ Power & Light is owner-operated with a strong 4.9-star reputation, but had no web presence built to capture that demand across a service area spanning three counties and 45+ cities, or to explain higher-margin specialties like EV charging, 200A panel upgrades, and Federal Pacific / Zinsco panel replacements.
Approach
- 01Next.js + Vercel build for instant, edge-delivered mobile pages (critical for emergency electrical searches).
- 02Programmatic local SEO: service x city landing pages across LA, Orange, and Ventura counties, each with Local Business schema and location-specific content.
- 03Service-depth pages for the money-makers: EV charger installation (with LADWP rebate guidance), 100A-to-200A panel upgrades, generator installs, and emergency service.
- 04Trust-forward design built around the real differentiator: the owner shows up on every job, flat-rate pricing, licensed and insured, 220+ reviews.
- 05Conversion paths for both lanes: instant call and booking for emergencies, quote requests for planned projects.
Results
- A dedicated page for every service in every city, instead of one "areas we serve" paragraph.
- Higher-margin specialties (EV, panel upgrades, generators) each get their own rankable, conversion-focused page.
- Owner-operated reputation and 4.9-star proof surfaced site-wide to win the first call.
- Edge-delivered pages keep load times fast on mobile, where emergency searches happen.
Next on the schedule
Same crew, same stack - pointed at your operation.
Send the context. We audit what you have and reply within one business day with an honest read on fit.