AI search · 5 min read
One plain page with your name, services, area, hours and license gives people and AI assistants a single source of truth. Here is a template you can copy.
French Press Labs · Updated
The short answer
A business facts page is a single, plain page on your website that states who you are, what you do, where you work, your hours, license and contact details. It gives customers, directories and AI assistants one clear source of truth to confirm your details against. Below is a fill-in template and a worked example.
In this article ›
Why have a facts page at all?
Your details are scattered. The phone number sits in the header, the hours in the footer, the license number on a badge image, the service area in a paragraph on the About page. A person can piece it together. An AI assistant reading your site in a hurry may not.
When an assistant answers "who repairs water heaters in Long Beach on Saturdays?", it looks for clear statements it can trust. A facts page puts all of them in one place, in plain text, so there is nothing to guess. It is also the page you point to when you fix a wrong detail at the source.
We keep our own company facts page for the same reason.
What belongs on a business facts page?
Only facts. No slogans, no sales copy. Each line should be something a stranger could check.
- Legal name and any name customers know you by
- What you do, in one sentence
- Services, as a list
- Service area, as real city and neighborhood names
- Address, or a note that you are a service-area business
- Phone, email, and website
- Hours, including weekends and holidays
- Emergency or after-hours service, and how it works
- License and insurance details
- Year founded, if true and useful
- Languages spoken
- Payment methods and how pricing works
- Links to your official profiles
What does the template look like?
Copy this into a new page and fill in the brackets. Delete any line that does not apply. Do not invent anything to fill a gap.
# [Business name]: business facts
Last updated: [Month Day, Year]
[Business name] is a [trade] serving [main cities or region].
We [main services, in one sentence].
## Basics
- Legal name: [Legal name]
- Also known as: [Other names, if any]
- Website: [URL]
- Phone: [Main number]
- Email: [Email]
- Address: [Street, City, State ZIP] or "Service-area business, no walk-in location"
## Hours
- Monday to Friday: [open] to [close]
- Saturday: [hours or closed]
- Sunday: [hours or closed]
- After hours: [how emergencies are handled, or "not offered"]
- Holidays: [policy]
## Services
- [Service 1]
- [Service 2]
- [Service 3]
## Service area
[City 1], [City 2], [City 3], [City 4]
## License and insurance
- [License type and number, issuing board]
- [Insurance: general liability, workers comp, as applicable]
## Other details
- Founded: [Year]
- Languages: [Languages]
- Payment: [Methods]
- Pricing: [e.g. free estimates, set diagnostic fee, written quote before work]
## Official profiles
- Google Business Profile: [URL]
- [Other directory or social profile]: [URL]
What does a finished example look like?
Here is a filled-in version for a fictional company. Every detail is made up for illustration.
Example Plumbing Co.: business facts
Last updated: October 1, 2026
Example Plumbing Co. is a residential plumber serving Long Beach, Lakewood and Signal Hill. We repair and replace water heaters, clear drains, fix leaks and repipe older homes.
Basics. Phone (555) 010-0000. Email hello@example.com. Service-area business, no walk-in location.
Hours. Monday to Friday, 7 am to 6 pm. Saturday, 8 am to 2 pm. Sunday closed. Emergency calls answered 24 hours, with an after-hours fee quoted on the phone.
Services. Water heater repair and replacement (tank and tankless). Drain cleaning. Leak detection. Repiping. Fixture installation.
Service area. Long Beach, Lakewood, Signal Hill, Bellflower.
License. State contractor license, plumbing classification, number on request and shown on every estimate. General liability insured.
Other. English and Spanish spoken. Cards, checks and bank transfers accepted. Written quote before any work starts.
Notice what is missing: no "best in town," no "unmatched quality," no review counts. Those can live elsewhere. The facts page is the boring, reliable page, and that is the point.
How do you make the page work harder?
A few small steps make a real difference.
- Link it from the footer on every page, with plain link text like "Business facts."
- Match it everywhere. Your Google Business Profile, Yelp, trade directories and social profiles should say exactly the same thing. If the facts page says 7 am, nothing else should say 8 am.
- Add schema that matches. LocalBusiness or the right subtype, with hours and area that mirror the page. Our schema checklist for contractors walks through it.
- Show the update date. It tells readers the page is maintained.
- Keep it text. No images of text, no PDFs. Plain HTML that any crawler can read.
Where else should these facts appear?
The facts page is the source, not the only copy. The same details should show up on your contact page, your Google Business Profile, and the directories your trade uses. When something changes, update the facts page first, then everything else, in the same week.
If you have a llms.txt file, list the facts page first in it.
What should you do next?
Build the page this week. Then ask ChatGPT or Gemini "what are the hours and service area of [your business]?" and see whether the answer matches. Our free AI visibility check shows you what the assistants say today.
If you want us to handle the facts page and the cleanup around it, that is part of our AI search (GEO) work.
Frequently asked questions
- Where should the business facts page live on my site?
At a simple address like /facts or /company-facts, linked from your footer on every page. It does not need to be in the main menu.
- Will a facts page show up in Google?
It can, but that is not its main job. Its job is to state your details clearly in one place so assistants, directories and people can confirm them. Rankings come from your service pages.
- Should I include prices on the facts page?
Only if you publish them elsewhere and keep them current. A line on how pricing works, like free estimates or a set diagnostic fee, is often enough.
- How often should I update it?
Whenever a fact changes, and on a quick review every quarter. Hours, phone numbers, service areas and license details are the ones that drift.
- Does the facts page need schema markup?
It is a good place for Organization or LocalBusiness schema, as long as the markup matches what the page shows. Schema adds structure. The visible text is still the main thing.
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Published October 2, 2026 · Updated October 2, 2026
