# French Press Labs > French Press Labs is an independent web and AI studio in the Los Angeles area. It designs and > builds websites, runs local SEO and AI search optimization (GEO), manages Google Ads, and > builds AI agents that answer, follow up, and book work. This file is supplemental documentation for AI agents. It is not a Google ranking factor and does not replace crawlable HTML, structured data, sitemap.xml, or robots.txt. Last updated: 2026-10-02 ## Key facts - French Press Labs is an independent web and AI studio in Santa Fe Springs, California (Los Angeles County). - It serves small and mid-size businesses, local trades, and mid-market teams on retainer, across Los Angeles, Orange County, Southern California, and remotely across the United States. - Every engagement has a written scope and a fixed price before work starts. Projects are billed by milestone, retainers monthly. Retainers start with a minimum term of 3 to 12 months, depending on scope. - A typical marketing website takes 4 to 6 weeks. Larger custom platforms take 12 to 24 weeks. - Clients own their domains, ad accounts, analytics, code, and content. - Google Ads are managed for a flat fee, never a percentage of spend. Ad spend is paid to the ad platform directly. - French Press Labs does not guarantee rankings or placement in AI search or AI Overviews. - French Press Labs replies to inquiries within one business day. ## Contact - Website: https://frenchpresslabs.com - Phone: (832) 857-0008 - Email: hello@frenchpresslabs.com - Address: 14130 Rosecrans Ave, Santa Fe Springs, CA 90670 # Services ## Websites for small businesses URL: https://frenchpresslabs.com/services/websites What it is: A custom website designed around how your customers decide, written for them, and built on modern code you own. It loads fast on phones, passes accessibility checks, comes with an editor your team can use, and has call and form tracking set up before launch, so you can see what it brings in. What it costs: From $25,000 project. Project pricing. The final number depends on pages, content, and integrations, and it is fixed in writing before work starts. Billed by milestone. How long it takes: A typical marketing site takes 4 to 6 weeks from kickoff to launch. Larger builds get a written timeline with the proposal, and you can watch progress on a staging site each week. Who it is for: Businesses that need the site to bring in calls and leads, not just exist. What you get: - Discovery: your customers, services, and competitors, with the scope agreed in writing - Design with type, color, and components your team can reuse - Copy written for your customers, approved by you page by page - A custom build on modern code, fast on every phone and accessibility checked - A content editor, set up and taught to your team - Analytics plus call and form tracking from launch day - Redirects and page checks when moving from an old site - Code and accounts in your name, with docs you can read Questions: Q: How long does a build take? A: It depends on scope. You get a written timeline with the proposal, before work starts, and you can watch progress on a staging site each week. Q: What does a website cost? A: From $25,000 project. Project pricing. The final number depends on pages, content, and integrations, and it is fixed in writing before work starts. Billed by milestone. Q: Do we own the code? A: Yes. It lives in your GitHub and deploys to your hosting account. We work inside your accounts. Q: What if we have an in-house dev team? A: That works well. We can handle strategy, design, and the first build, then hand off cleanly with documentation. Q: Can you move us off WordPress, Squarespace, or Webflow? A: Yes. We move your content, set up redirects so existing search traffic still finds you, and check every page before launch. Q: Will we be able to edit the site ourselves? A: Yes. You get a content editor your team can use to change text, photos, and pages, plus a short training session and written docs. Q: Is SEO included in a website build? A: The technical base is: fast pages, clean structure, schema, redirects, and tracking. Ongoing search work, like new pages, your Google profile, and reviews, is the separate Search retainer. Q: Do you write the copy? A: Yes. Copy written for your customers is part of every website project. We draft it from what we learn in discovery, and you approve every page. ## Local SEO for service businesses URL: https://frenchpresslabs.com/services/seo What it is: Local SEO is the work that gets your business found when nearby customers search for what you do. We fix the technical base, build a clear page for each service and area, keep your Google Business Profile current, ask for and answer reviews, and report calls and forms from search every month. What it costs: From $3,500 / mo. Monthly retainer. The fixed monthly number depends on how many services and areas you cover. Retainers start with a minimum term of 3 to 12 months, depending on scope. How long it takes: Ongoing monthly work. Some technical fixes show movement quickly. Rankings and calls depend on competition, site history, and authority, so each monthly report shows what moved, what did not, and what comes next. Who it is for: Service businesses that win work from nearby searches and the map. What you get: - A technical audit, then fixes for speed, structure, crawling, and schema - One clear page for each service and each area you cover - Google Business Profile categories, services, photos, and posts kept current - A simple way to ask for reviews, and a reply to every review - Content that answers the questions people ask before they call - A plain monthly report on calls and forms from search Questions: Q: How long until we see results? A: Some technical fixes show movement quickly. Rankings and calls depend on competition, site history, content, and authority, so we report what moved, what did not, and what comes next. Q: What does local SEO cost? A: From $3,500 / mo. Monthly retainer. The fixed monthly number depends on how many services and areas you cover. Retainers start with a minimum term of 3 to 12 months, depending on scope. Q: Do you guarantee rankings? A: No. Nobody credible can. We commit to the work, the process, and an honest monthly report. Q: Can you work with our existing content team? A: Yes, and it is often the best setup. We bring strategy and technical work, your team brings what it knows about the trade. Q: Do you do local SEO? A: Yes. Google Business Profile, the local results list, and service and city pages for businesses that cover an area. Q: What if our site is on a bad platform? A: We will tell you. Sometimes the best move is a rebuild, and we build websites too. Q: What is the difference between SEO and GEO? A: SEO gets you into regular search results and the map. GEO makes your business easy for AI assistants to understand and name. They share most of the same foundations, and we cover both. Our SEO vs GEO comparison page explains the overlap. Q: Do we need a Google Business Profile? A: If you serve customers in a local area, yes. It is where map results come from. We set up categories, services, photos, and posts, and keep them current. ## AI search optimization (GEO) URL: https://frenchpresslabs.com/services/geo What it is: GEO, or generative engine optimization, makes your business easy for AI assistants like ChatGPT, Gemini, Claude, and Google's AI answers to understand, trust, and name. The work is plain: the same facts everywhere, a business facts page, structured data, answers to real buyer questions, and regular checks on what assistants say about you. What it costs: From $2,500 / mo. Monthly retainer. The fixed monthly number depends on scope, and retainers start with a minimum term of 3 to 12 months. No placement promises at any price. How long it takes: Work starts with an audit and a written plan, then the fixes ship and get checked. After that it is ongoing monthly work. AI answers change from one ask to the next, so we measure over time instead of promising a result. Who it is for: Businesses whose customers now ask ChatGPT or Google's AI who to call. What you get: - An audit of how assistants and search engines read your business today - Your name, services, area, and hours stated the same way everywhere - A business facts page for people and AI alike - Organization, service, FAQ, and breadcrumb schema, tested so it validates - FAQs, comparisons, and pricing pages written so an assistant can quote them - A list of the questions customers ask assistants about your trade, answered on your site - Regular checks of what assistants say, with wrong facts fixed at the source How AI assistants choose businesses: - They search, then summarize: Assistants with web access run searches, read a handful of pages, and write an answer from what they read. Slow, blocked, or vague pages are not in the set they read. - They need facts they can verify: Name, services, area, and hours. When the same facts appear on your site, your Google profile, and directories, an assistant can state them. Conflicting facts get dropped or hedged. - They lean on what others say: Reviews, directory listings, local press, and mentions on other sites show that a business is real and active. - They quote clear answers: A page that says what you do, who it is for, what it costs, and how long it takes is easier to lift than a slogan. - Answers change: The same question can get a different answer tomorrow, in another city, or from another assistant. That is why we check over time and never promise placement. Questions: Q: Is GEO different from SEO? A: They overlap heavily. Good SEO fundamentals - crawlable pages, structured data, consistent facts - are most of what helps AI answer systems too. GEO is the extra work of making your business easy to understand and cite as an entity. Q: What does GEO cost? A: From $2,500 / mo. Monthly retainer. The fixed monthly number depends on scope, and retainers start with a minimum term of 3 to 12 months. No placement promises at any price. Q: Do you guarantee placement in ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews? A: No. No credible agency can guarantee that. We build the foundations that make a business easier to understand, retrieve, and cite: crawlable pages, consistent facts, structured content, proof, and third-party authority. Q: What should a service business fix first? A: The basics every system reads: clear service and location pages, consistent name/address/phone, structured data, a clean Google Business Profile, useful FAQs, and real proof. Those help classic search and AI answers at the same time. Q: Does Google need a special file like llms.txt? A: No. Google has said its Search and generative AI features do not require llms.txt. The priority stays crawlable HTML, structured content, technical SEO, and useful pages. We treat llms.txt as optional supplemental documentation, not the strategy. Q: How do you check what AI assistants say about us? A: We ask assistants the questions your customers ask, on a schedule, and record who gets named and which sources they cite. For a one-time look, our free AI visibility check runs the question through Claude and Gemini with live web search. Q: Which AI assistants does this cover? A: ChatGPT, Gemini, Claude, Perplexity, and Google AI features all read the open web. The same foundations help all of them: crawlable pages, consistent facts, structured data, and real proof. Q: How long before assistants mention us? A: We do not promise a date. It depends on how often assistants re-read your pages, how strong your competitors are, and how much proof exists about you elsewhere. We check over time and report what changed. ## AI agents for small businesses URL: https://frenchpresslabs.com/services/agentic-os What it is: An AI agent is software that handles routine customer work for you. It answers calls, texts, and website chats, collects job details, follows up with leads, drafts quotes for your review, and books appointments. It follows rules you approve, logs every action, and hands urgent or sensitive conversations to a person. What it costs: From $15,000 setup + $1,500 / mo. Setup covers mapping how work moves today, building the agent, and connecting it to your tools. The monthly retainer covers support after launch. Scope and price are fixed in writing first. How long it takes: It depends on what the agent does and what it connects to. You get a written timeline with the proposal and see a working demo every week while we build. Larger custom platforms take 12 to 24 weeks. Who it is for: Busy teams that miss calls, lose leads to slow follow-up, or retype the same details. What you get: - Discovery: how calls, leads, and jobs move through your business today - Written rules on what the agent may do alone and what goes to a person - An agent that answers calls, texts, and chats and collects the details - Follow-up by text or email, in your voice - Quote drafts for your review, and booking into your calendar - Connections to the calendar, CRM, phone, and accounting tools you already use - A log of every action, a pause switch, and training for your team Questions: Q: What can an AI agent actually do for us? A: Answer calls, texts, and website chats, collect job details, follow up with leads, draft quotes for your review, and book appointments. You decide which of those it does on its own. Q: What does an AI agent cost? A: From $15,000 setup + $1,500 / mo. Setup covers mapping how work moves today, building the agent, and connecting it to your tools. The monthly retainer covers support after launch. Scope and price are fixed in writing first. Q: Can we keep our current software? A: Yes. We connect to what you already use, like your calendar, CRM, phone system, or accounting software, instead of asking you to switch. Q: What happens with an emergency or an unhappy customer? A: The agent follows rules you approve. Urgent or sensitive conversations go straight to a person, with a summary so nobody has to start over. Q: What does generative AI mean here? A: Tools that draft content, posts, product descriptions, or images for your business, set up with your brand voice, with a person reviewing before anything goes out. Q: Do we own what you build? A: Yes. It runs in accounts you own, it is documented, and you can take it in house at any time. Q: What if the agent gets something wrong? A: It works inside rules you approve, every action is logged, and there is a pause switch. Quotes are drafted for a person to review before they go out. Q: How is this different from an answering service? A: An answering service puts a person on the line to take messages. An agent can also look things up, book the job, and follow up later, and it hands anything urgent or sensitive to your team. Our comparison page covers when each one fits. ## Google Ads management URL: https://frenchpresslabs.com/services/ads What it is: Google Ads management means building and running your search campaigns so they reach people who are ready to call. We set up tracking for calls, forms, and bookings first, organize campaigns by service and area, write plain ad copy, send each ad to a matching page, and pace the budget through the month. What it costs: From $2,500 / mo + ad spend. Flat monthly management fee. Ad spend is separate and paid directly to Google or Meta, and we never charge a percentage of spend. Retainers start with a minimum term of 3 to 12 months, depending on scope. How long it takes: Setup comes first: tracking, campaign structure, and matching pages. Then campaigns run month to month with weekly optimization and a plain monthly report. Who it is for: Businesses ready to pay for calls on the searches that matter most. What you get: - A tracking audit and fix for calls, forms, and bookings - Campaigns organized by service and area - Plain ad copy, tested over time - A landing page that matches each campaign - Wasted searches blocked and the budget paced through the month - Weekly optimization and a plain monthly report - The ad account in your name, with the same view we see Questions: Q: Is there a minimum ad budget? A: We look at your market and goals first. If a budget is too small to learn anything useful, we tell you before you spend it. Q: What does Google Ads management cost? A: From $2,500 / mo + ad spend. Flat monthly management fee. Ad spend is separate and paid directly to Google or Meta, and we never charge a percentage of spend. Retainers start with a minimum term of 3 to 12 months, depending on scope. Q: Who owns the ad account? A: You do. We work inside your accounts, not ours, and you keep everything if we part ways. Q: Do you charge a percentage of spend? A: No. We charge a flat management fee, so we have no reason to push your spend up. Q: Do you run Facebook and Instagram ads too? A: When they fit the business, yes. For most local service businesses we start with Google search, where people are already looking. Q: Do you set up call and form tracking? A: Yes, before we spend anything. Calls, forms, and bookings are tracked properly, so every decision rests on real data instead of clicks. Q: Do you build the landing pages? A: Yes. Each campaign points to a page that matches the ad, so visitors find what they clicked for. Q: How fast will ads bring in calls? A: Ads can start showing as soon as campaigns launch. Whether they bring calls at a cost that works depends on your market, budget, and offer, which is why we track every call and pause what stops paying off. # Packages and pricing URL: https://frenchpresslabs.com/pricing Two tracks. Local: Fixed prices and monthly plans for one-location businesses. Prices shown upfront. Growth & Custom: Multi-location, ecommerce, custom software, agent systems, and brand work. Scoped on a call. ## Live in 7 days URL: https://frenchpresslabs.com/packages/website-in-7-days A fixed-price website for a one-location business: up to 6 pages, written for your customers, fast on every phone, and live about 7 days after we have your details. Price: $2,900 one time. Includes: - Up to 6 pages: home, services, about, reviews, contact, and one more you pick - Copy written from a short intake call, in your voice - Tap to call, quote form, map, hours, and license details where customers look - Fast on every phone, with search basics set up (titles, schema, sitemap) - Leads from your site sent to your phone and email - One round of changes before launch Questions: Q: Is it really live in 7 days? A: About 7 days from a complete intake: your services, areas, hours, and photos or permission to use your Google listing photos. If we are waiting on content, the clock waits too. Q: Is this a template? A: It is built from our own section library, laid out and written for your business. It will not look like a theme you have seen on ten other sites. Q: Why is there a monthly care fee? A: Hosting, security updates, backups, uptime checks, and small edits cost money every month. The $79 covers that, and the first month is included. Q: Can I add pages later? A: Yes. Extra service or city pages are a fixed price each, and you can move to a monthly plan at any time. Q: Do I own the website? A: Your domain, Google profile, and accounts stay in your name. On the subscription, the design and code are licensed to you while you subscribe, and you can buy the site outright at any time. On a fixed-price site you own it on day one. ## Website subscription URL: https://frenchpresslabs.com/packages/website-subscription A new website with nothing up front: design, copy, hosting, care, and small edits for $299 a month, live in about 7 days, with a 12 month minimum. Price: $0 down + $299/mo. 12 month minimum. Includes: - Everything in the 7 day website, with no upfront cost - Hosting, security updates, backups, and uptime checks - Small edits whenever you need them: hours, prices, photos, specials - One new page every quarter - Leads from your site in the client lead app - A plain monthly email with calls and forms from the site Questions: Q: Why a 12 month minimum? A: With $0 down, the build cost is spread over the first year. After 12 months the plan continues month to month. Q: Can I buy the site outright? A: Yes. You can buy it at any time for the remaining months of your first year, or the 7 day website price after year one, and keep it. Q: What counts as a small edit? A: Text, photos, hours, prices, a new review, a seasonal banner. A brand new page or feature is quoted first. Q: Do I own the website? A: Your domain, Google profile, and accounts stay in your name. On the subscription, the design and code are licensed to you while you subscribe, and you can buy the site outright at any time. On a fixed-price site you own it on day one. Q: What counts as one location? A: One address, or one service area run from one base, with one Google Business Profile. Two or more locations move to Growth & Custom, where we scope the work on a call. Q: What happens after the minimum term? A: The plan continues month to month. Cancel with 30 days notice and you keep everything in your name. ## Local AI Search URL: https://frenchpresslabs.com/packages/local-ai-search Monthly work so ChatGPT, Gemini, and Google AI answers can find, trust, and name your business for the services and city you cover. One location, $497 a month. Price: $497/mo. 3 month minimum. Includes: - A business facts page and schema that assistants can read and quote - Your name, address, phone, hours, and services made consistent across the web - Answer content for the questions people ask before they call - Google Business Profile categories and services tuned - Monthly AI search checks across the major assistants - The monthly AI search report card Questions: Q: Which assistants do you check? A: The ones your customers use: ChatGPT, Gemini, Claude, Perplexity, and Google AI answers. Your report shows each one. Q: Do I need a new website for this? A: No. We work on your current site if it can be edited. If it cannot, Site + AI Search bundles a new site in for $699 a month. Q: How is this different from SEO? A: They share a foundation. SEO aims at the search results and the map. AI search makes your facts easy for assistants to read and repeat. Local Growth covers both. Q: Do you guarantee rankings or AI answers? A: No. Nobody credible can. We commit to the work, a clear monthly report, and honest advice about what is moving and what is not. Q: What counts as one location? A: One address, or one service area run from one base, with one Google Business Profile. Two or more locations move to Growth & Custom, where we scope the work on a call. Q: What happens after the minimum term? A: The plan continues month to month. Cancel with 30 days notice and you keep everything in your name. ## Site + AI Search URL: https://frenchpresslabs.com/packages/site-and-ai-search The website subscription and Local AI Search together for $699 a month, $0 down. A new site live in about 7 days, then monthly work to get it named in AI answers. Price: $0 down + $699/mo. 12 month minimum. Includes: - Everything in the website subscription - Everything in Local AI Search - The site built from day one for AI assistants to read - The client lead app and the monthly AI search report card Questions: Q: Why is it cheaper than buying both? A: The site and the AI search work share the same intake, the same facts, and the same pages, so it costs us less to do them together. You get the saving. Q: Can I start with only the website? A: Yes. Start on the $299 subscription and move up to Site + AI Search whenever you are ready. Q: Do I own the website? A: Your domain, Google profile, and accounts stay in your name. On the subscription, the design and code are licensed to you while you subscribe, and you can buy the site outright at any time. On a fixed-price site you own it on day one. Q: Do you guarantee rankings or AI answers? A: No. Nobody credible can. We commit to the work, a clear monthly report, and honest advice about what is moving and what is not. Q: What counts as one location? A: One address, or one service area run from one base, with one Google Business Profile. Two or more locations move to Growth & Custom, where we scope the work on a call. ## Local Growth URL: https://frenchpresslabs.com/packages/local-growth Local AI Search plus local SEO, two new service or city pages every month, and the review engine, for one location at $997 a month. Price: $997/mo. 6 month minimum. Includes: - Everything in Local AI Search - Local SEO: technical fixes, internal links, and Google Business Profile upkeep - Two new service or city pages every month, written and built - The review engine: review requests after each job and a reply to every review - The monthly AI search report card, plus calls and forms from search Questions: Q: How do you choose the two pages each month? A: From what you want more of and what people search for: a service, a city, or a common question. You approve the list before we write. Q: Will you add thin pages for every nearby city? A: No. Each page has to have something real to say about that service or place. City pages done right explains how we do it. Q: Is this the same as your premium SEO retainer? A: It is the one-location version: fixed scope and price. Several locations or competitive markets move to Growth & Custom. Q: Do you guarantee rankings or AI answers? A: No. Nobody credible can. We commit to the work, a clear monthly report, and honest advice about what is moving and what is not. Q: What counts as one location? A: One address, or one service area run from one base, with one Google Business Profile. Two or more locations move to Growth & Custom, where we scope the work on a call. Q: What happens after the minimum term? A: The plan continues month to month. Cancel with 30 days notice and you keep everything in your name. ## AI front desk URL: https://frenchpresslabs.com/packages/ai-front-desk An AI receptionist that answers your line, texts back missed calls, and books jobs, connected to your website and your lead inbox so nothing lives in a separate app. Price: $499 setup + $399/mo. 3 month minimum. Includes: - An AI receptionist that answers in your business name, with rules you approve - Missed-call text-back within a minute - Booking into your calendar or a request you confirm - Every call, text, and booking in the same lead inbox as your website forms - Urgent calls flagged to your phone right away - Monthly tuning from real calls Questions: Q: Does it sound like a robot? A: It sounds like a calm, polite receptionist, and it says it is an automated assistant if asked. It never pretends to be a person. Q: Will it give out prices? A: Only what you approve. Most owners let it share a service call fee or price ranges and book everything else as an estimate. Q: Do I keep my phone number? A: Yes. We forward your existing number, or set up a new line, and you can switch back any time. Q: What does early access mean? A: We are setting up front desks in order, a few at a time, so each one is tested properly. Request yours and we confirm a start date on the call. Q: Does it follow texting rules? A: Yes. Text-back only goes to people who just called you, every text has opt-out, and replies of STOP are honored right away. ## Google Business Profile autopilot URL: https://frenchpresslabs.com/packages/gbp-autopilot Weekly posts, fresh photos, answered questions, and accurate hours and services on your Google Business Profile, for $299 a month. Price: $299/mo. 3 month minimum. Includes: - Profile cleanup: categories, services, areas, hours, and attributes - A new post every week, written for your business - Your job photos added as you send them - Questions on the profile answered - Holiday hours set before every holiday - A monthly note on calls, direction requests, and website taps Questions: Q: Do you need my Google password? A: No. You add us as a manager on the profile. You stay the owner and can remove us any time. Q: Where do the photos come from? A: From you. Email job photos or drop them in a shared photo folder, and we use the best ones. Q: Will you post things I have not seen? A: Posts follow topics you approve once. You can ask to approve each post before it goes up. Q: Do you guarantee rankings or AI answers? A: No. Nobody credible can. We commit to the work, a clear monthly report, and honest advice about what is moving and what is not. ## Review engine URL: https://frenchpresslabs.com/packages/review-engine A review request after every finished job, and a reply to every review in your voice, for $199 a month. Included in Local Growth. Price: $199/mo. 3 month minimum. Includes: - A review request by email after each job, with a direct link to your profile - A gentle reminder if they have not left one - A reply to every new review, in your voice, within 2 business days - Unhappy replies flagged to you first, so you can make it right - A monthly count of requests sent and reviews received Questions: Q: Is it allowed to ask for reviews? A: Yes. Asking every customer is fine. Offering rewards for reviews, or only asking happy customers, breaks the rules, so we never do either. Q: Do you reply to bad reviews? A: We draft the reply and send it to you first. You approve it, change it, or call the customer before anything is posted. Q: Can requests go out by text? A: Email first today. Text requests are added when texting is set up on your line, with opt-out on every message. Q: Do you guarantee rankings or AI answers? A: No. Nobody credible can. We commit to the work, a clear monthly report, and honest advice about what is moving and what is not. ## Bilingual site, English and Spanish URL: https://frenchpresslabs.com/packages/bilingual-site A Spanish version of every page with a language switch, written for people, not machine-translated and left alone. $1,200 once on a fixed-price site, or $99 a month added to a subscription. Price: $1,200 one time. Includes: - Every page in Spanish, reviewed by a fluent speaker - A clear EN | ES switch on every page - Spanish titles, descriptions, and language tags for search - Spanish facts for AI assistants on the facts page - Forms and confirmations in the visitor's language Questions: Q: Is it machine translated? A: We draft quickly, then a fluent speaker reviews every page before it goes live, so it reads naturally. Q: Can I add it to an existing site? A: If we built the site, yes. For a site we did not build, it starts with a website rescue or a new site. Q: Does it work with AI search? A: Yes. Your facts page gets a Spanish version too, so assistants answering in Spanish have something to read. ## Website rescue URL: https://frenchpresslabs.com/packages/website-rescue A fixed-price fix for the site you already have: speed, mobile layout, accessibility basics, broken forms, and search basics, done in about 10 business days for $1,500. Price: $1,500 one time. Includes: - A short written check of speed, mobile, accessibility, forms, and search basics - Image and code fixes for speed - Phone layout fixes: tap targets, readable text, call button up top - Accessibility basics: contrast, labels, alt text, keyboard use - Every form tested and fixed, with leads routed to your phone - A before and after summary Questions: Q: What if my site cannot be saved? A: We tell you before you pay. Sometimes the honest answer is a new site, and the 7 day website or the subscription is the better buy. Q: Which platforms do you work on? A: WordPress, Squarespace, Wix, Webflow, and custom code, as long as we can get editor access. Q: Will this make my site fully accessible? A: It fixes the common problems that block real people. Full compliance audits for larger sites are scoped separately. ## City pages, done right URL: https://frenchpresslabs.com/packages/city-pages Service and city pages written from your real work in each place: jobs, photos, questions, and details only you know. $350 a page, or two a month in Local Growth. Price: $350 per page. Includes: - One page per service and city you choose, never a copy with the city swapped - Local details: neighborhoods, housing types, permits, and common jobs there - Your real job photos and reviews from that area, when you have them - Answers to the questions people in that city ask - Linked from your service pages and your facts page Questions: Q: Why not one page for every city in the county? A: Thin pages with the city name swapped get ignored by search engines and AI assistants, and they can drag down the rest of your site. A few real pages beat a hundred empty ones. Q: How many city pages should I have? A: One for each city you actively want work from and can say something real about. For most one-location businesses that is 3 to 10. Q: Do you add them to any website? A: To sites we build or can edit. On the subscription and Local Growth they are added for you. ## Project gallery from your job photos URL: https://frenchpresslabs.com/packages/project-gallery A project gallery on your website that grows as you work: send job photos from your phone and we caption, place, and publish them. $49 a month. Price: $49/mo. Includes: - A gallery page on your site, sorted by service and city - Send photos from your phone by email, or drop them in a shared photo folder - Captions with the service and the city, written for search - The best photos added to related service and city pages - Photos checked for faces, addresses, and plates before they go up Questions: Q: Can I text the photos? A: Soon. Texting job photos to our line is coming as texting is switched on. Today you email them or drop them in a shared photo folder, and they go up the same way. Q: What about customer privacy? A: We check every photo for faces, house numbers, and license plates, and crop or skip anything personal. Q: Does this help search? A: Real photos with clear captions give search engines and AI assistants proof that you do the work where you say you do. ## Monthly AI search report card URL: https://frenchpresslabs.com/packages/ai-report-card A one page monthly report: which AI assistants name your business, who they name instead, what changed, and what we do next. Included in every AI search plan, or $99 a month on its own. Price: Included, or $99/mo on its own. Includes: - Each major assistant asked the questions your customers ask - Named or not named, and who is named instead - A simple overall grade and how it changed - Three next steps in plain words Questions: Q: Can I try it free? A: Yes. The free AI visibility check runs the same idea on two assistants and emails you a scored report if you ask for it. Q: Why do answers change month to month? A: Assistants update what they read and how they answer. That is why we check every month instead of once. ## Client lead app URL: https://frenchpresslabs.com/packages/client-lead-app Every form lead from your website lands in one place you can open on your phone: name, request, and one tap to call or email back. Included with every website we host. Price: Included. Includes: - Each new lead emailed to you and one teammate - A private link that opens your lead list on any phone - One tap to call or email the customer back - The last 90 days of leads in one list - Bot submissions blocked at the form, so you see real people Questions: Q: Do I need to install anything? A: No. It is a private, secure link that opens in your phone's browser. Save it to your home screen and it works like an app. Q: Does it include calls? A: Website forms today. With the AI front desk, calls and texts land in the same place. ## Partner and referral program URL: https://frenchpresslabs.com/partners For bookkeepers, suppliers, consultants, and happy clients: refer a business, and when they sign a website or a monthly plan, you get $250. Price: $250 per referral. Includes: - A $250 thank-you for every referral that signs - A personal referral link, or just tell them your name - We treat your referral the way you would want them treated - No cold calls in your name, ever Questions: Q: Is there a limit? A: No. Every referral that signs counts. Q: Can agencies and freelancers partner with you? A: Yes. If you want to resell or white-label, tell us on the form and we will set up a call. Q: What if they never sign? A: Then nothing is owed either way, and we will not keep chasing them. ## Deep website report URL: https://frenchpresslabs.com/tools/site-report#deep We find the local competitors ranked above you, check their sites and listings the same way, and write up what they do better, the fixes ranked by impact, a recommended plan with prices, and a 30/60/90 day roadmap. The fee is credited toward a website build signed within 30 days. Price: $79 one time. Includes: - Side-by-side scorecard against 3 to 5 local competitors - What competitors do better, from their real sites and listings - Fixes ranked by impact - A recommended plan with our prices - A 30/60/90 day roadmap - The fee is credited toward a build signed within 30 days ## Growth & Custom URL: https://frenchpresslabs.com/packages/growth-and-custom For multi-location businesses, ecommerce, larger companies, custom software, agent systems, and brand work. Starting prices are shown; every project gets one fixed number after a scope call. Price: From $2,500 / mo. Retainers start with a 3 to 12 month minimum, depending on scope. Includes: - A scope call and a written proposal with one fixed price - A senior lead on your project from start to finish - Weekly demos while we build - You own the code, accounts, and content Questions: Q: Why no fixed prices on this track? A: Multi-location and custom work varies too much for one number to be honest. The starting prices are real; your fixed price comes in writing after the scope call. Q: Can a one-location business use this track? A: Yes, if you need something custom, like an online store or a system that connects to your software. Q: Do you bill hourly? A: Rarely. Projects are fixed scope and billed by milestone. Retainers are fixed monthly. ## Custom websites URL: https://frenchpresslabs.com/services/websites Larger and multi-location sites, built to win the call. From $25,000 project. One fixed price in writing after a scope call. Price: From $25,000 project. ## Search (SEO) URL: https://frenchpresslabs.com/services/seo Local SEO for several locations or competitive markets. From $3,500 / mo. One fixed price in writing after a scope call. Price: From $3,500 / mo. ## AI search (GEO) URL: https://frenchpresslabs.com/services/geo AI search for multi-location and larger brands. From $2,500 / mo. One fixed price in writing after a scope call. Price: From $2,500 / mo. ## AI agents and systems URL: https://frenchpresslabs.com/services/agentic-os Agents and custom systems that answer, follow up, and book. From $15,000 setup + $1,500 / mo. One fixed price in writing after a scope call. Price: From $15,000 setup + $1,500 / mo. ## Ads URL: https://frenchpresslabs.com/services/ads Google and Meta ads on a flat management fee. From $2,500 / mo + ad spend. One fixed price in writing after a scope call. Price: From $2,500 / mo + ad spend. ## Ecommerce URL: https://frenchpresslabs.com/contact?service=ecommerce-optimization Online stores and the work that makes them sell. From $5,000 / mo. One fixed price in writing after a scope call. Price: From $5,000 / mo. ## Brand URL: https://frenchpresslabs.com/contact?service=brand-management Brand identity and the system around it. From $15,000 project. One fixed price in writing after a scope call. Price: From $15,000 project. # Industries ## Websites and marketing for electricians URL: https://frenchpresslabs.com/industries/electricians Most electrical work starts with a problem: a dead outlet, a tripped panel, a quote for an EV charger. People search on a phone, check the license, and call the first company that looks real. We build electricians a fast site with a page for each service and city, make your facts clear to Google and AI assistants, run ads on the jobs you want, and set up an agent that answers after hours. What customers ask: - licensed electrician near me open now - 24 hour emergency electrician [city] - commercial electrical contractor [city] - panel upgrade service [city] - EV charger installation [city] What we build: - A site built for the urgent call: Tap to call first, license and insurance up top, and a page for every service you want more of. - Named when they ask AI: Clear facts about your services, areas, and hours, written so ChatGPT and Google can quote you correctly. - Every call answered: An AI agent picks up after hours, sorts emergencies from estimates, and texts the right tech the details. - Ads on the jobs you want: Separate campaigns for emergencies, panel upgrades, and EV chargers, each sent to its own page with call tracking. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with tap-to-call, license and insurance up top, and a page for each service and city you want more of. - Grow: Monthly local SEO, AI search, and separate ad campaigns for emergencies, panel upgrades, and EV chargers, with call tracking. - Operate: An after-hours agent that sorts emergencies from estimates, texts the tech on call, and follows up on open bids. Questions: Q: Do you work with union and non-union contractors? A: Both. We build for the business, not the labor model. Q: Can you work with ServiceTitan or Jobber? A: Yes. We connect to the dispatch software you already use, or help you pick one that fits. Q: Will the site show my license and insurance? A: Yes. Your license number, insurance, and a state verification link sit where customers look before they call. Q: Can you separate residential and commercial work on the site? A: Yes. Homeowners and facility managers want different proof, so each gets its own pages, its own form, and its own next step. Q: Will an AI agent give out prices or diagnose problems? A: Only what you approve. Most electricians have the agent collect the address, the problem, and photos, then flag anything urgent to the tech on call. Q: Do you guarantee we rank first for "electrician near me"? A: No. Nobody credible can. We build the site, pages, profile, and tracking that give you a real chance, and report what moved each month. ## Websites and marketing for plumbers URL: https://frenchpresslabs.com/industries/plumbers Plumbing calls come in fast and usually at the wrong time. Someone with water on the floor searches, taps a result, and calls whoever loads first and answers. We build plumbers sites that open quickly on any phone, with clear pages for drains, water heaters, sewer lines, and repipes. We make your hours and coverage easy for Google and AI assistants to repeat, run seasonal ads, and set up an agent that answers at night. What customers ask: - emergency plumber near me - 24 hour plumber [city] - water heater replacement [city] - drain cleaning [city] - sewer line repair [city] What we build: - A site that loads in a leak: Fast on any phone, call button first, and clear pages for drains, water heaters, sewer lines, and repipes. - The answer AI gives: Hours, service area, and emergency coverage written plainly, so assistants can name you when someone asks at midnight. - After-hours calls handled: An AI agent answers, gets the address and the problem, and texts the plumber on call right away. - Ads that follow the season: Water heater campaigns in winter, drain and sewer in the rainy months, each with its own landing page. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A fast site with the call button first and real pages for drains, water heaters, sewer lines, and repipes. - Grow: Monthly local SEO and AI search, plus ads that follow the season, like water heaters in winter and drains in the rainy months. - Operate: An agent that answers after hours, takes the address and the problem, and texts the plumber on call. Questions: Q: Can customers book online? A: Yes. Booking can tie into your dispatch software, or send requests for you to confirm first. Q: Can you add financing applications? A: Yes. We can link or embed the financing provider you already use. Q: What about calls outside my service area? A: Forms can check the address first, so out-of-area requests get a polite note instead of a dispatch. Q: Can you show which cities we cover without dozens of thin pages? A: Yes. We build city pages only where you want work and have something real to say, and keep a clear service area on every page. Q: Can the agent tell a burst pipe from a dripping faucet? A: It follows rules you approve. Active leaks and no-water calls go straight to the plumber on call, and routine requests get booked for business hours. Q: Do we keep our phone number and Google profile? A: Yes. Your number, profile, domain, and accounts stay in your name. We work inside them, and you keep everything if we part ways. ## Websites and marketing for HVAC contractors URL: https://frenchpresslabs.com/industries/hvac HVAC buyers come in two kinds. One has a broken AC on a hot night and wants someone today. The other is pricing a new system and comparing companies over a few weeks. We build HVAC sites that serve both, with separate repair and replacement paths, financing and maintenance plans in plain view, clear facts for Google and AI assistants, ads with call tracking, and an agent for peak season. What customers ask: - AC repair near me - HVAC install quote [city] - heating not working [city] - commercial refrigeration repair [city] - heat pump installation [city] What we build: - Repair and replace, kept apart: Separate pages and paths for a broken AC tonight and a new system next month, because they buy differently. - Named in AI answers: Brands serviced, areas covered, and same-day availability published clearly, so assistants recommend you for the right job. - Peak season, fully covered: An AI agent books tune-ups and takes repair calls when the office is buried during the first heat wave. - Ads with call tracking: Repair and install campaigns run separately, and every call is tied back to the search that produced it. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with separate repair and replacement paths, financing, and maintenance plan pages that customers can act on from a phone. - Grow: Monthly SEO and AI search, plus separate repair and install ad campaigns with every call tied to its search. - Operate: An agent that books tune-ups and takes repair calls when the office is buried during the first heat wave. Questions: Q: Can you add a financing calculator? A: Yes. A simple monthly payment estimate linked to the financing provider you use. Q: Can you track which ads make the phone ring? A: Yes. Call tracking ties each call to the campaign and search that produced it. Q: Can customers sign up for maintenance plans online? A: Yes. A plan page with recurring billing through your payment processor. Q: Can you list the equipment brands we install and service? A: Yes. Brands, system types, and the work you do on each go on the site in plain text, so customers and AI assistants can match you to the job. Q: How do you keep repair and replacement leads apart? A: Separate pages, forms, and ad campaigns. A no-cooling call goes to dispatch, and a replacement inquiry goes to whoever does estimates. Q: Do you work with residential and commercial HVAC? A: Yes. Commercial service and refrigeration get their own pages and request path, since those buyers want different proof. ## Websites and marketing for roofing contractors URL: https://frenchpresslabs.com/industries/roofing Homeowners rarely buy a roof in a hurry unless it is leaking. They look at photos of past jobs, check the license, read reviews, and want to know how insurance works before anyone climbs a ladder. We build roofing sites around that: project galleries by city, separate repair and replacement pages, a claim intake form, and certifications in plain view. Then we keep you visible in local search, AI answers, and ads that follow the weather. What customers ask: - roof repair [city] - roof replacement cost [city] - hail damage roof inspection [city] - flat roof contractor [city] - metal roofing installation [city] What we build: - Proof before the knock: License, certifications, and real project galleries by city, so homeowners pick you over the out-of-town storm crews. - Recommended by AI: Clear facts on repairs, replacements, and insurance help, written so assistants can recommend a local roofer: you. - Claim intake that works: A guided form collects photos and claim details and sends them straight to your estimator, already organized. - Ads that track the weather: Campaigns scale up after a storm and quiet down after, pointed at the repair or replacement page. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with project galleries by city, repair and replacement pages, certifications up front, and a guided insurance claim form. - Grow: Monthly local SEO and AI search, plus ads that scale up after a storm and quiet down after. Questions: Q: Can you build project galleries and before-and-after pages? A: Yes. Each project can be tagged by city and roof type so it helps local search too. Q: Can the site show manufacturer certifications? A: Yes. We place the badges you hold where homeowners see them early. Q: Can you build an insurance claim intake? A: Yes. A guided form that collects claim details and photos and sends them to your estimator. Q: Do you build separate pages for each roof type? A: Yes, for the work you want more of. Shingle, tile, metal, and flat roofs each get a page with your own photos, not stock images. Q: Can you help us stand out from storm chasers? A: We put local proof first: your license, your local address, project photos by city, and reviews. Homeowners can see you are not leaving town next week. Q: Who owns the photos and project pages? A: You do. The site, content, and accounts are yours, and you keep everything if we stop working together. ## Websites and marketing for pest control URL: https://frenchpresslabs.com/industries/pest-control Pest control searches are urgent and specific. Someone just saw a roach, a rat, or termite wings, and they type exactly that with their city. They want to know you treat it, that you cover their area, and when you can come. We build pest control sites with a real page for each pest and city you serve, online booking, a Spanish version where it fits, clear facts for AI assistants, and an agent that answers texts and calls. What customers ask: - pest control near me - cockroach exterminator [city] - rodent control [city] - bed bug treatment [city] - wildlife removal [city] What we build: - A page for every pest: Real pages for roaches, rodents, termites, and bed bugs in the cities you serve, with booking on each. - The name AI recommends: Pests treated, cities covered, and booking details written clearly, so assistants can point people straight to you. - Booking at bug-sighting speed: Online booking and an AI agent that answers texts and calls, so urgent requests never wait until morning. - English and Spanish: A full Spanish version with proper language tags, so both versions get indexed and both audiences can book. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with a page for each pest and city you serve, online booking, and a full Spanish version if you need one. - Grow: Monthly local SEO and AI search so you show up when someone searches a pest and their city. - Operate: An agent that answers texts and calls, books inspections, and sends urgent requests to a person right away. Questions: Q: Can you build a pest ID quiz? A: Yes. We built one for Yogi's Pest Control. Visitors answer a few questions and land on the right service. Q: Can the site be in Spanish too? A: Yes. A full Spanish version with the correct language tags, so each version is indexed properly. Q: Can customers book a treatment or inspection online? A: Yes. Online booking with confirmation by text or email, tied to your schedule. Q: Can you sell recurring service plans on the site? A: Yes. Quarterly or monthly plans can be explained on their own page, with sign-up through the booking or billing system you already use. Q: Do you write pages for termites and wildlife if we use partners? A: We write about the work you actually do. If a partner handles part of it, the page says so plainly, so customers and assistants get it right. Q: Will you guarantee we show up in ChatGPT or Google AI answers? A: No. Nobody can guarantee that. We make your pests, cities, and booking details clear and consistent so assistants can read them, then check how they describe you. ## Websites and marketing for landscaping URL: https://frenchpresslabs.com/industries/landscaping Landscaping has two kinds of customers. One wants the lawn cut every week without thinking about it. The other is planning a backyard project and wants to see what you have built before. We build landscaping sites that serve both: project pages with photos tagged by city, an online quote form for maintenance, and a proposal path for HOA and commercial work. Then we handle search, AI answers, spring ads, and an agent for the rush. What customers ask: - landscaping company [city] - lawn care service [city] - landscape design [city] - HOA landscape contractor [city] - outdoor living contractor [city] What we build: - Projects that sell the next one: Each design-build project gets its own page with photos, tagged by city, so it wins search and trust. - Found in AI answers: Services, neighborhoods, and route days published clearly, so assistants recommend you for weekly care and big projects. - Quotes without phone tag: An online quote form and an AI agent handle the spring rush, so voicemail stops piling up every March. - Renewals on autopilot: Reminders and online payment keep recurring customers on the route without the office chasing every invoice. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with project pages by city, an online quote form for maintenance, and a proposal path for HOA and commercial work. - Grow: Monthly local SEO, AI search, and spring ad campaigns for cleanups, routes, and design projects. - Operate: An agent that handles spring quote requests, plus reminders and online payment so recurring customers stay on the route. Questions: Q: Can customers get a quote online? A: Yes. A short form for lot size, frequency, and service type that gives a ballpark or books a visit. Q: Can my project portfolio help me rank? A: Yes. Each project gets its own page tagged by city, so local searches can land on real work. Q: Can you set up recurring billing? A: Yes. Through Stripe, Square, or the processor you already use. Q: Can you show the neighborhoods our routes cover? A: Yes. A clear service area on the site and your Google profile, so people know before they ask whether you come to their street. Q: Can you help us sell more design and build projects? A: Yes. Each finished project gets its own page with photos, scope, and city, and a project request form that asks the right questions up front. Q: Do you handle the busy spring season differently? A: Yes. Ads and pages shift toward spring cleanups and new routes, and an agent can take quote requests so voicemail does not pile up. ## Websites and marketing for cleaning services URL: https://frenchpresslabs.com/industries/cleaning Cleaning customers decide quickly. A homeowner wants a price, a time, and proof you are insured, then wants to book without a phone call. A facility manager wants a proposal, your certificates, and a clear scope. We build cleaning sites that handle both: online booking with pricing by home size for residential work, a bid request page for offices, and a careers page that works on a phone. Then we run local search, ads, and an agent for follow-up. What customers ask: - house cleaning service [city] - commercial cleaning [city] - office cleaning contractor [city] - deep cleaning [city] - move-out cleaning [city] What we build: - Book and pay in a few taps: Pricing by home size, add-ons, and a deposit at checkout, so homeowners book while they are still deciding. - The cleaner AI names: Services, areas, and booking details written clearly, so assistants can recommend you when someone asks for help. - Bids for offices: A commercial page with your insurance documents and a scope form that goes straight to whoever writes proposals. - Hiring that keeps up: A short careers page that works on a phone, so new crew members can apply in a few minutes. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with online booking and pricing by home size, a commercial bid page with your insurance documents, and a careers page. - Grow: Monthly local SEO plus separate residential and commercial ad campaigns, each sent to its own page. - Operate: An agent that answers booking questions, follows up on quotes, and sends unusual requests to a person. Questions: Q: Can customers book and pay online? A: Yes. Pricing by home size, add-ons, and a deposit at checkout. Q: Can you build a commercial bid page? A: Yes. A request form with your insurance documents and scope questions, sent straight to sales. Q: Can you add a careers page? A: Yes. A short application that works on a phone, so candidates can apply in a few taps. Q: Can you show different prices for standard, deep, and move-out cleans? A: Yes. Each service gets its own page and price options, so customers pick the right clean before they book. Q: Can the agent reschedule or cancel appointments? A: It can if your booking system allows it and you approve the rules. Anything unusual, like a complaint, goes to a person with a summary. Q: Do you run ads for commercial cleaning contracts? A: Yes, when it fits your market. Commercial campaigns point to the bid request page, separate from residential booking ads. ## Websites and marketing for restoration contractors URL: https://frenchpresslabs.com/industries/restoration Restoration work starts with a bad night. A pipe bursts, a fire leaves smoke damage, or mold shows up behind a wall, and the homeowner searches from a phone in a hurry. They call whoever answers and seems ready to come. We build restoration sites that load fast with the phone number first, show certifications and insurance carriers up top, and collect claim details cleanly. We add local search, AI answers, ads, and an agent for night calls. What customers ask: - emergency water damage [city] - flood restoration [city] - fire damage restoration [city] - mold remediation [city] - 24 hour restoration company [city] What we build: - A site for the worst night: Phone number first, fast on a phone, and certifications at the top where a worried homeowner looks first. - The company AI suggests: Round-the-clock coverage, service area, and carriers you work with stated plainly, so assistants name you in an emergency. - Night calls answered: An AI agent answers, sorts urgency, collects photos and claim numbers, and texts the crew on call. - Adjuster-ready intake: Photos, notes, and claim details organized the way your estimating workflow expects, without a chain of emails. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A fast site with the phone number first, pages for water, fire, and mold, and certifications and carriers at the top. - Grow: Monthly local SEO, AI search, and emergency ad campaigns pointed at the right service page. - Operate: An agent that answers night calls, sorts urgency, collects photos and claim numbers, and texts the crew on call. Questions: Q: Can you work with Xactimate? A: Yes. Intake and photo uploads can be organized to match your estimating workflow. Q: Can I have pages for insurance partners? A: Yes. A page for each carrier you work with, written for the people who search for them. Q: How does after-hours call routing work? A: An AI agent answers, collects the basics, judges urgency, and texts the on-call crew. Q: Can the site explain the insurance claim process? A: Yes. A plain page on what happens after the first call, how claims and adjusters fit in, and what the homeowner should photograph. Q: Can we have separate pages for water, fire, and mold? A: Yes. Each service gets its own page, and city pages where you want more work, so search can match the exact emergency. Q: What happens if the agent cannot reach the on-call crew? A: You set the backup. A common rule is to try the next person on the list and text the homeowner that their request is logged. ## Websites and marketing for general contractors URL: https://frenchpresslabs.com/industries/contractors Remodels and additions are big decisions, so homeowners research for weeks before they call. They look at past projects, check the license, and try to picture how working with you will go. We build contractor sites that answer those questions early: a portfolio with a page per project, your process and payment steps in plain view, and a short intake that screens for budget and timeline. Then we keep you visible in local search, AI answers, and ads. What customers ask: - kitchen remodel contractor [city] - ADU builder [city] - bathroom remodel [city] - home addition contractor [city] - licensed general contractor [city] What we build: - A portfolio that does the selling: Every project gets its own page with before and after photos, tagged by city and project type. - Recommended when they ask AI: Project types, license, and service area written plainly, so assistants can recommend you for the job they describe. - Fewer tire-kickers: A short intake asks about budget, timeline, and scope, so the calls you take are the ones worth taking. - Trust before the first meeting: Your process, timeline, and payment steps shown up front, so homeowners know exactly what to expect from you. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with a page per project, your process and payment steps, license in plain view, and an intake that screens fit. - Grow: Monthly local SEO, AI search, and ads for the project types you want, like kitchens, baths, and ADUs. Questions: Q: Can you build a project portfolio? A: Yes. Each project gets its own page with photos and details, tagged by city and project type. Q: Can I show 3D tours or renderings? A: Yes. Matterport tours, renderings, or simple galleries, whatever you have. Q: Can the form screen out bad fits? A: Yes. A short form asks about budget, timeline, and scope before the request reaches you. Q: Can you build pages for ADUs, kitchens, and additions? A: Yes. Each project type you want more of gets its own page with your photos, process, and a request form. Q: How do you handle projects that are still in progress? A: We can show work in progress with your client's permission, then update the page with finished photos once the job wraps. Q: Can the site explain permits and timelines? A: Yes. A plain page on how permits, design, and build steps usually go for your projects, so homeowners know what to expect. ## Websites and marketing for auto repair shops URL: https://frenchpresslabs.com/industries/auto-repair People pick a repair shop on trust and convenience. They want to know you work on their car, what a job roughly costs, and whether they can get in today. Then they read reviews. We build auto repair sites with clear service pages, hours, and online booking that shows a price range before people confirm. We set up review requests after paid invoices, service reminders that bring customers back, local search, and ads for seasonal work. What customers ask: - auto repair near me - oil change [city] - brake repair [city] - check engine light diagnostic [city] - auto body shop [city] What we build: - Booking in a few taps: Customers pick a service and a time and see a price range before they confirm, from any phone. - The shop AI recommends: Services, hours, and specialties published clearly, so assistants recommend you over the dealer down the road. - Reviews on autopilot: A text goes out after every paid invoice asking for a review, so your map listing keeps getting stronger. - Customers who come back: Service reminders based on past visits bring people back for the next visit before they shop around. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with service pages, hours, and online booking that shows a price range before customers confirm. - Grow: Monthly local SEO and seasonal ads for tires, brakes, AC, and winter prep, tracked to calls and bookings. - Operate: Review requests after every paid invoice, service reminders, and an agent that answers routine calls. Questions: Q: Can you connect to my shop management system? A: Often, yes. Booking and invoice events can connect to systems like Mitchell1 or Shop-Ware. Q: Can review requests go out automatically? A: Yes. When an invoice is paid, the customer gets a text with a link to leave a review. Q: Can customers see a time and price range when booking? A: Yes. They pick a service and a time and see an estimate before they confirm. Q: Can the site list the makes and models we work on? A: Yes. Makes, specialties, and services go in plain text, so customers and search engines can tell whether you fit their car. Q: Can an agent answer "is my car ready" calls? A: It can if your shop system shares job status, and you approve what it says. Questions about repairs or prices go to a person. Q: Do you run ads for tires, brakes, and AC work? A: Yes. Seasonal campaigns for the services you want more of, each sent to its own page with call and booking tracking. ## Websites and marketing for retail and DTC brands URL: https://frenchpresslabs.com/industries/retail-dtc Independent brands win on product and story, but shoppers still need to find you and trust you enough to buy. They search by category, ask AI assistants for recommendations, and compare sizing, shipping, and returns before checkout. We build stores shaped around your product, set up email and text flows before launch, structure product details so search and AI shopping answers can read them, and run Google and Meta ads with product feeds and real tracking. What customers ask: - independent streetwear brand online - small batch clothing brand made in los angeles - best heavyweight hoodie brand What we build: - A store shaped around your product: A Shopify build designed for your category, so products are easy to browse, compare, and buy on a phone. - Named in AI shopping answers: Product details, sizing, and policies structured clearly, so assistants can recommend your brand when shoppers ask. - Flows that run from day one: Welcome, abandoned cart, and post-purchase emails and texts, set up, tested, and running before launch week. - Ads with structure: Product feeds, conversion tracking, and clear Meta and Google campaigns instead of boosted posts and guesswork. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A Shopify store designed around your category, with email and text flows set up and tested before launch. - Grow: Monthly SEO for collections and products, AI search for shopping answers, and Meta and Google ads with product feeds. Questions: Q: Shopify, WooCommerce, or custom? A: Shopify for most retail. It ships faster and is simpler to run. Custom only when the brand truly needs it. Q: Do you set up Klaviyo or Attentive? A: Yes. Email and text flows, segments, and templates. Q: Can you run Meta and Google ads together? A: Yes. Product feeds, conversion tracking, and campaigns across both. Q: Can you move our store from another platform to Shopify? A: Yes. We move products, customers, and content, and set up redirects so existing search traffic still finds you. Q: Can you help us show up for product searches, not just our brand name? A: Yes. Collection and product pages written around how shoppers search a category, with structured product data search engines can read. Q: Do you work with stores that also have a physical shop? A: Yes. The site and Google profile show where to find you in person, with hours and pickup details kept consistent. ## Websites and marketing for commercial and B2B firms URL: https://frenchpresslabs.com/industries/commercial Commercial buyers research before they ever pick up the phone. A purchasing manager wants to see capabilities, current spec sheets, and real projects, then send a request to the right person without a long email chain. We build B2B sites for small manufacturers, distributors, and service firms that make that easy. We structure your products and service region for search and AI assistants, and set up agents that log every request in your CRM and follow up. What customers ask: - industrial packaging supplier southern california - commercial cleaning supplies distributor [city] - wholesale janitorial supplies near me - fleet maintenance service orange county What we build: - Proof buyers can find: Capabilities, specs, and real projects on fast, clear pages that procurement teams can easily share internally. - The supplier AI names: Products, capabilities, and service region structured clearly, so assistants recommend you when a buyer researches suppliers. - Quote requests that route: A multi-step form with file upload sends each request to the right rep, with an automatic reply. - Follow-up that runs itself: An AI agent logs every request in your CRM and follows up, so no quote request sits unanswered. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with capability pages, current spec sheets, real projects, and a quote request form that routes to the right rep. - Grow: Monthly SEO and AI search so buyers researching suppliers in your region find your capabilities. - Operate: An agent that logs every request in your CRM, follows up, and flags anything that needs a person. Questions: Q: Can you build a quote request flow? A: Yes. A multi-step form with file upload, an automatic reply, and routing to the right rep. Q: Can you connect to Salesforce, HubSpot, or Dynamics? A: Yes. Form submissions and activity can sync to the CRM you use. Q: Can I host downloadable spec sheets? A: Yes. Public or behind a short form, so you know who downloaded what. Q: Can you build pages for each product line or capability? A: Yes. Each line gets its own page with specs, applications, and a request form, so buyers and search engines can find the exact thing. Q: Can quote requests go to different reps by region or product? A: Yes. Routing rules send each request to the right person, with an automatic reply so the buyer knows it arrived. Q: Do you work with companies that do not sell to the public? A: Yes. Many B2B sites exist to be found and trusted by buyers, not to sell online. We build for the request, the call, and the follow-up. ## Websites and marketing for restaurants URL: https://frenchpresslabs.com/industries/restaurants Diners decide where to eat in minutes. They search or ask an AI assistant what is good nearby, then check the menu, the hours, and whether they can get a table or order pickup. If any of that is wrong or hidden in a PDF, they go elsewhere. We build restaurant sites with real menu pages, current hours everywhere, reservations and direct pickup ordering, plus local search, ads, and an agent that answers common calls. What customers ask: - best tacos near me - restaurants open late [city] - brunch with outdoor seating [city] - private dining room [city] - office lunch catering [city] What we build: - A menu that reads anywhere: Real menu pages with prices and dietary notes, quick on a phone and readable by Google and AI. - The spot AI recommends: Hours, cuisine, dishes, and price range kept consistent everywhere, so assistants name you when people ask what is good. - Calls and bookings answered: An AI agent answers hours, parking, and reservation questions and takes catering requests while the kitchen is slammed. - Direct orders, not commissions: Pickup ordering on your own site and ads that point there, so more orders skip the delivery app cut. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with real menu pages, current hours, reservations, and direct pickup ordering through the system you use. - Grow: Monthly local SEO, AI search, and ads that point to direct ordering instead of the delivery apps. - Operate: An agent that answers hours, parking, and reservation questions and takes catering requests during service. Questions: Q: Can you put the menu on the site instead of a PDF? A: Yes. A real menu page with prices and dietary notes, easy to update, readable on phones and by search. Q: Can customers order pickup directly from us? A: Yes. We connect online ordering through Toast, Square, or the system you use, so pickup orders skip the delivery apps. Q: Can you take reservations? A: Yes. We link or embed the reservation system you use, like OpenTable or Resy, or set up a simple request form. Q: Do you handle catering and private events? A: Yes. A catering page with menus and a request form that goes straight to whoever books events. Q: How do you keep our hours right on Google, Yelp, and our site? A: We set one source for hours and update your profiles together, including holidays, so diners and AI assistants see the same answer. Q: Can the site handle more than one location? A: Yes. Each location gets its own page with its menu, hours, address, and booking link, so search can send people to the right one. ## Websites and marketing for barbershops URL: https://frenchpresslabs.com/industries/barbers People choose a barber by the cut they see and how easy it is to get in. They search for a style or for a shop open on Sunday, look at photos, and check whether you take walk-ins. We build barbershop sites with a page for every barber, their work, and their booking link, with hours and walk-in rules kept the same everywhere. Then we add local search, AI answers, reminders that cut no-shows, and small ads. What customers ask: - barber near me open sunday - skin fade [city] - walk-in barbershop [city] - kids haircut barber [city] - beard trim and lineup [city] What we build: - A page for every chair: Each barber gets photos of their work, specialties, and a direct booking link that clients can share. - The shop AI names: Hours, walk-in policy, services, and prices kept consistent, so assistants can say you are open on Sunday. - Bookings while you cut: An AI agent answers texts and calls, books the open slot, and sends reminders that cut down no-shows. - Local ads that fill gaps: Small, nearby campaigns that run when the book has empty chairs, pointed at real-time availability. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with a page for every barber, their cuts and booking link, plus clear walk-in hours and prices. - Grow: Monthly local SEO, AI search, and small nearby ads that run when the book has open chairs. - Operate: An agent that answers texts and calls, books open slots, and sends reminders that cut down no-shows. Questions: Q: Can clients book a specific barber? A: Yes. Each barber gets a page and their own booking link through Booksy, Squire, or the system you use. Q: Can the site show our Instagram work? A: Yes. Your best cuts go on each barber page as real photos, so they help search too. Q: Can you help cut down no-shows? A: Yes. Text reminders, easy rescheduling, and an optional deposit through your booking system. Q: Can you show walk-in availability? A: Yes. Walk-in hours shown clearly, plus a live wait estimate if your booking system supports it. Q: Can each barber's page help them get found? A: Yes. Each page names the barber's specialties and shows their work, so searches for a style or a name can land on the right chair. Q: Can you list our prices without making them hard to change? A: Yes. A simple price list you can edit yourself, kept consistent with your booking system. ## Websites and marketing for nail salons URL: https://frenchpresslabs.com/industries/nail-salons Nail clients want three things before they book: the price, a look at your work, and an open time. Most of that lives on Instagram or the phone, where Google and AI assistants cannot see it. We build nail salon sites with a full service menu and prices, a gallery of recent sets, online booking, and a second language version for clients who prefer one. Then we add local search, AI answers, review requests, and an agent. What customers ask: - nail salon near me - gel manicure [city] - acrylic nails walk in [city] - nail art [city] - pedicure open sunday [city] What we build: - A service menu with prices: Every manicure, pedicure, and add-on listed with prices, easy to update, and readable by search and AI. - The salon AI suggests: Services, hours, languages spoken, and photos published clearly, so assistants recommend you for the set they want. - Bookings without the phone: Online booking plus an AI agent that answers texts and calls, in English and the language your clients speak. - Reviews and photos that sell: Review requests after each visit and a gallery of recent sets that shows up on Google too. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with a full service menu and prices, a gallery of recent sets, online booking, and a second language. - Grow: Monthly local SEO, AI search, and nearby ads for the services you want to book more of. - Operate: An agent that answers texts and calls in English and your clients' language, books times, and asks for reviews. Questions: Q: Can you list all our services and prices? A: Yes. A clear service menu with prices and add-ons that you can update yourself when prices change. Q: Can clients book online? A: Yes. We connect the booking system you use, or set one up, with text confirmations and reminders. Q: Can the site be in two languages? A: Yes. A full second language version, such as Vietnamese or Spanish, with the right tags so both get indexed. Q: Can you help us get more reviews? A: Yes. A text after each visit asks happy clients for a review, and we help you reply to every one. Q: Can clients see which technician does nail art? A: Yes. Technician pages can show each person's specialties and recent work, with a booking link if your system supports it. Q: Can you post our current promotions without redoing the site? A: Yes. You can update promotions and seasonal sets yourself from the content editor, and we can add them to your Google profile. ## Websites and marketing for hair salons URL: https://frenchpresslabs.com/industries/hair-salons Hair clients follow a stylist, not a salon. They search for the service they want, like balayage or curly cuts, then look at a stylist's recent work and starting prices before they book. Color work often needs a consult first. We build salon sites with a page for every stylist, a clear service menu, consult requests with photo upload, and rebooking reminders. Then we add local search, AI answers, and ads for high-value services. What customers ask: - balayage near me - hair color correction [city] - curly hair specialist [city] - best hair salon [city] - bridal hair stylist [city] What we build: - A page for every stylist: Recent work, specialties, starting prices, and a booking link, so clients find the stylist who fits them. - The salon AI recommends: Specialties like color, curls, and extensions written clearly, so assistants name you for the exact service someone wants. - Consults and rebooking handled: An AI agent takes consult requests with photos and sends rebooking reminders timed to each service. - Ads for high-value services: Focused campaigns for color, extensions, and bridal, each landing on the page that books that service. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with a page for every stylist, a service menu with starting prices, and color consult requests with photos. - Grow: Monthly local SEO, AI search, and focused ads for color, extensions, and bridal. - Operate: An agent that takes consult requests and sends rebooking reminders timed to each service. Questions: Q: Can each stylist have their own page? A: Yes. Photos of their work, specialties, starting prices, and a booking link that goes straight to their calendar. Q: Can clients request a color consultation online? A: Yes. A short form with photo upload, so the stylist sees the starting point before the consult. Q: Can you work with our booking software? A: Yes. We connect to Vagaro, GlossGenius, Boulevard, or whatever you use, and keep it on brand. Q: Can you help with rebooking? A: Yes. Reminders go out based on the service, so a color client hears from you before the roots show. Q: What happens to a stylist's page if they leave? A: You decide. The page and its content belong to the salon, and we can redirect it to the team page so existing links keep working. Q: Can you help us get found for bridal and event hair? A: Yes. A page for bridal and events with photos, starting prices, and an inquiry form, plus ads aimed at that work if it fits. ## Websites and marketing for med spas URL: https://frenchpresslabs.com/industries/med-spas Med spa clients research a treatment for weeks. They want to know what it is, who it suits, what recovery looks like, who performs it, and roughly what it costs before they book a consult. We build med spa sites with a clear page for each treatment, reviewed by your providers, consent-based before and after photos, financing links, and consult booking with intake questions. Then we add search, AI answers, careful ads, and an agent. What customers ask: - med spa near me - botox [city] - lip filler [city] - laser hair removal [city] - hydrafacial [city] What we build: - Treatment pages that inform: One clear page per treatment: what it is, who it suits, recovery, and who performs it at your spa. - The med spa AI names: Treatments, provider credentials, and consult details written plainly, so assistants can recommend you when people research options. - Consults answered at night: An AI agent answers treatment questions with approved wording, books consults, and sends intake forms ahead of time. - Ads that follow the rules: Campaigns for each treatment, written within medical advertising rules and pointed at the page that books the consult. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with a provider-reviewed page per treatment, consented before and after photos, financing, and consult booking. - Grow: Monthly SEO, AI search, and treatment ads written within medical advertising rules. - Operate: An agent that answers treatment questions with approved wording, books consults, and sends intake forms ahead of time. Questions: Q: Can you show before and after photos? A: Yes, with patient consent on file and honest context, following the advertising rules that apply to medical treatments. Q: Can clients book consultations online? A: Yes. Consult booking through the system you use, with intake questions so your provider is prepared. Q: Can you add financing? A: Yes. We link or embed the patient financing provider you already work with, like Cherry or CareCredit. Q: Do you write the treatment pages? A: Yes. We draft them from your protocols, and your providers review every page before it goes live. Q: Can the AI agent answer medical questions? A: Only with wording your providers approve, and it does not give medical advice. Questions about candidacy or side effects go to a provider. Q: Do you list provider credentials on the site? A: Yes. Each provider's role and credentials can sit on the treatment pages they perform, which helps patients and search engines alike. ## Websites and marketing for dental practices URL: https://frenchpresslabs.com/industries/dentists Most new patients start with a few simple questions. Do you take my insurance, are you accepting new patients, and can you see me soon? Some have a cracked tooth and need an answer today. We build dental sites that answer those questions up front, with an insurance page, online booking, and intake forms patients finish before they arrive. Then we add local search, AI answers, recall reminders, and an agent for after hours. What customers ask: - dentist near me accepting new patients - emergency dentist [city] - dentist that takes delta dental ppo near me - teeth whitening [city] - pediatric dentist [city] What we build: - A site new patients trust: Insurance accepted, services, doctors, and the first visit explained plainly, with booking on every page. - The dentist AI recommends: Plans accepted, new patient availability, and emergency hours published clearly, so assistants can name your practice. - Front desk help, after hours: An AI agent answers scheduling questions, books cleanings, and routes dental emergencies to the right next step. - Recall that runs itself: Recall reminders by text and email bring patients back for cleanings without the front desk making calls. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with an insurance page, new patient booking, online intake forms, and a clear page for each service. - Grow: Monthly local SEO, AI search, and ads for new patients and the treatments you want more of. - Operate: An after-hours agent for scheduling and emergencies, plus recall reminders by text and email. Questions: Q: Can you list the insurance plans we accept? A: Yes. A clear insurance page you can update, plus notes on payment plans for patients without coverage. Q: Can new patients fill out forms online? A: Yes. Secure intake forms linked from the booking confirmation, connected to your practice software where it allows. Q: How do you handle patient privacy? A: The AI agent sticks to scheduling details, and we only use vendors willing to sign a business associate agreement with your practice. Q: Can you work with Dentrix or Open Dental? A: Often, yes. Booking and reminders can connect to common practice management systems, depending on your setup. Q: Can you build pages for implants, aligners, and other treatments? A: Yes. Each service you want more of gets its own page with what to expect, who performs it, and how to book a consult. Q: Can a practice with several dentists have a page for each one? A: Yes. Each dentist gets a page with their background and the services they provide, which patients often read before booking. ## Websites and marketing for gyms and fitness studios URL: https://frenchpresslabs.com/industries/gyms People pick a gym by schedule, location, price, and how it feels to walk in. They search for a class type or a gym with a free trial, compare memberships, then visit once. What happens after that first visit decides whether they join. We build gym and studio sites with the class schedule, coaches, and membership options in plain view, plus trial signups with follow-up texts, local search, AI answers, and ads tied to signups. What customers ask: - gym near me with free trial - pilates studio [city] - 24 hour gym [city] - personal trainer [city] - early morning fitness classes [city] What we build: - Schedules and prices in plain sight: Class schedules, coaches, and membership options on fast pages that Google and AI assistants can read and quote. - The gym AI recommends: Programs, hours, trial offers, and location facts kept consistent, so assistants name you when someone asks where to train. - Trials that become members: An AI agent follows up before and after a first class, answers questions, and books the membership talk. - Ads tied to signups: Local trial campaigns in January and spring, measured by trial signups and new members, not clicks. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with class schedules, coaches, membership options, and a trial signup with a waiver. - Grow: Monthly local SEO, AI search, and trial campaigns measured by signups, not clicks. - Operate: An agent that follows up before and after a first class and checks in when attendance drops. Questions: Q: Can you show our class schedule on the site? A: Yes. We pull it from Mindbody, Glofox, or the system you use, so it stays current without double entry. Q: Can people sign up for a trial online? A: Yes. A short trial signup with a waiver, then automatic texts before and after their first class. Q: Can you help with member retention? A: Yes. Check-in messages when attendance drops, and win-back offers when a membership lapses, on timing you choose. Q: Do you run ads for gyms? A: Yes. Local campaigns for trials and seasonal pushes, tracked to signups rather than clicks. Q: Can each program or class type have its own page? A: Yes. Strength, cycling, pilates, or youth programs each get a page with the schedule, coaches, and a trial signup. Q: Can you help with January and summer pushes? A: Yes. Seasonal pages and ads for the times people look for a new gym, measured by trial signups and new members. ## Websites and marketing for auto detailing shops URL: https://frenchpresslabs.com/industries/auto-detailing People shopping for a detail want to see the work and know what each package includes. They compare photos, check whether you come to them, and look for a time that fits this week. We build detailing sites with clear packages, before and after galleries, service area pages for mobile work, and booking that collects the car type up front. Then we add local search, review requests after each job, and reminders that bring customers back. What customers ask: - car detailing near me - ceramic coating [city] - mobile car detailing [city] - interior car detailing near me - paint correction [city] What we build: - Packages people understand: Each package spelled out with what it includes, the vehicle sizes it covers, and a booking button beside it. - The detailer AI recommends: Services, coverage area, and hours kept consistent everywhere, so assistants can name you when someone asks nearby. - Bookings without the back and forth: An AI agent answers package questions by text, collects the vehicle details, and books the right time slot. - Customers who come back: Maintenance reminders and review requests go out after each job, on the timing you set for each package. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with clear packages, a before and after gallery, service area pages, and online booking. - Grow: Monthly local SEO, AI search, and review requests after each paid job. - Operate: An agent that answers package questions, books jobs, and sends maintenance reminders. Questions: Q: Can people book a package online? A: Yes. Booking asks for the vehicle type and package, so the time slot and price range match the job. Q: Can the site show before and after photos? A: Yes. A gallery you can add to from your phone, sorted by service, with short notes on each job. Q: We are mobile only. Can you show where we go? A: Yes. Service area pages for the cities you cover, plus a clear note on what you need on site, like water or power. Q: Can you set up maintenance reminders? A: Yes. Texts on the schedule you choose after a coating or full detail, with a link to book the next visit. Q: Do you help with fleet or dealer accounts? A: Yes. A separate page and form for fleet, dealer, and commercial work, so those requests do not get lost in retail bookings. Q: Can you work with the booking app we already use? A: Often, yes. We connect to common detailing and scheduling apps, or help you pick one that fits. ## Websites and marketing for chiropractic offices URL: https://frenchpresslabs.com/industries/chiropractors Most people looking for a chiropractor want a few plain answers. Do you take my insurance, what happens on the first visit, and can I get in this week? Some were just in a car accident and need to know if you handle that kind of case. We build chiropractic sites that answer those questions up front, with online booking and intake forms. Then we add local search, AI answers, appointment reminders, and an agent that books after hours. What customers ask: - chiropractor near me accepting new patients - chiropractor that takes insurance [city] - auto accident chiropractor [city] - sports chiropractor [city] - walk in chiropractor near me What we build: - A site new patients trust: Insurance, the first visit, providers, and hours explained plainly, with online booking and intake forms on every page. - The office AI recommends: Plans accepted, new patient availability, and hours published clearly, so assistants can name your office when asked. - Booking help, after hours: An AI agent answers scheduling questions in the evening, books new patients, and sticks to details your office approves. - Reminders that keep the schedule full: Appointment reminders by text and email help patients keep the visits you planned, without front desk calls. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with a first-visit page, insurance details, online booking, and intake forms. - Grow: Monthly local SEO, AI search, and ads for new patients in the areas you serve. - Operate: An after-hours booking agent plus appointment reminders by text and email. Questions: Q: Can you list the insurance plans we accept? A: Yes. An insurance page you can update, plus your cash rates and how you handle auto injury cases, if you take them. Q: Will the site make health claims? A: No. We describe your services and the first visit plainly and leave treatment outcomes out, in line with your licensing rules. Q: How do you handle patient privacy? A: The AI agent sticks to scheduling details, and we only use vendors willing to sign a business associate agreement with your office. Q: Can new patients fill out intake forms online? A: Yes. Secure intake forms linked from the booking confirmation, connected to your practice software where it allows. Q: Can you work with ChiroTouch or Jane? A: Often, yes. Booking and reminders can connect to common practice systems, depending on your setup. Q: Can each chiropractor in the office have a page? A: Yes. Each provider gets a page with their background and the techniques they use, which patients often read before booking. ## Websites and marketing for garage door companies URL: https://frenchpresslabs.com/industries/garage-doors A garage door call usually starts with a car stuck inside. People search on a phone, look for someone who can come today, and call the first company that looks local and real. New doors and openers are a slower decision, with photos and options to compare. We build garage door sites with repair and install pages for each city, make your facts clear to Google and AI assistants, run ads on the jobs you want, and answer calls after hours. What customers ask: - garage door repair near me - broken garage door spring [city] - garage door opener installation [city] - same day garage door repair [city] - new garage door installation [city] What we build: - Pages for every job you take: Spring, opener, and new door pages for each city you serve, with your license and a call button on top. - The door company AI recommends: Services, service area, hours, and license facts kept consistent, so assistants can name you for urgent repairs. - Every stuck door answered: An AI agent picks up after hours, asks what broke, and books the repair or routes it to your tech. - Ads on the calls you want: Local campaigns for repairs and installs, with spend moved toward the jobs that pay best for you. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with repair and install pages, license details, a photo gallery, and a quote form. - Grow: Monthly local SEO, city pages, AI search, and ads on repair and install searches. - Operate: An agent that answers after hours and books same-day repairs into your schedule. Questions: Q: Can the site show our license and real address? A: Yes. Your license, insurance, and shop address sit where customers look, which helps you stand out from lookalike listings. Q: Can you separate repairs from new installs? A: Yes. Repair pages push a fast call. Install pages show styles, photos, and a quote form for a slower decision. Q: Can the AI agent book same-day repairs? A: Yes. It asks what is wrong, checks your open slots, and books or routes the call to your on-call tech. Q: Do you work with Housecall Pro or ServiceTitan? A: Yes. We connect to the dispatch software you already use, or help you pick one that fits. Q: Can you build pages for each city we cover? A: Yes. Each city gets its own page with real details about the area, not copies of the same text. Q: Can you show the door brands we install? A: Yes. Pages for the brands and styles you carry, with your own install photos where you have them. ## Websites and marketing for locksmiths URL: https://frenchpresslabs.com/industries/locksmiths People call a locksmith when they are locked out, just moved in, or need a car key made. They search on a phone and call fast, but many have heard about scam listings and look for signs a business is real. We build locksmith sites that show your license, address, and how you verify ID before opening a door, with pages for each service and city. Then we add local search, AI answers, and an agent that answers every call. What customers ask: - locksmith near me - 24 hour locksmith [city] - car key replacement [city] - rekey locks [city] - commercial locksmith [city] What we build: - A site that proves you are real: License, address, team photos, and your ID check shown plainly, so callers trust you over lookalike listings. - The locksmith AI recommends: Services, hours, service area, and license facts kept consistent, so assistants name your business when someone is locked out. - Every lockout answered: An AI agent answers at all hours, gathers the location and lock type, and routes jobs to your tech. - Pages for the bigger jobs: Car keys, rekeys, access control, and commercial accounts each get a page that brings in steadier work. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with license and ID-check details, service pages, city pages, and a call button on every page. - Grow: Monthly local SEO, profile upkeep, and AI search so your real business stands out. - Operate: An agent that answers lockout calls at any hour and routes jobs to your tech on call. Questions: Q: Can the site show our license and how we verify ID? A: Yes. Your license, where your state requires one, plus a plain note that you check ID and proof of residence before opening a door. Q: How do you help us stand out from scam listings? A: A real address, photos of your team and vans, consistent business details, and a profile that matches your site. Q: Can the AI agent take lockout calls? A: Yes. It asks where the caller is and what kind of lock, explains your ID check, and books or routes the job. Q: Can you build pages for car keys and commercial work? A: Yes. Car keys, rekeys, safes, access control, and commercial accounts each get a page with their own next step. Q: Should we list prices? A: That is your call. Many locksmiths list a service call starting point and explain how the final quote works. Q: Can you build pages for each city we cover? A: Yes. Each city gets its own page with real details, not copies of the same text. ## Websites and marketing for moving companies URL: https://frenchpresslabs.com/industries/movers People pick a mover weeks ahead, and they shop carefully. They want to know you are licensed and insured, how you price a move, and whether you have their date open. Many request three quotes and go with whoever answers first. We build moving company sites with a quote form that collects the details you need, pages for local, long distance, and packing work, and fast follow-up on every request. Then we add local search, AI answers, and ads. What customers ask: - local movers near me - long distance moving company [city] - apartment movers [city] - packing services [city] - movers with storage [city] What we build: - Quotes with the details you need: A quote form that collects home size, stairs, big items, and photos, so estimates go out faster. - The mover AI recommends: License, insurance, service area, and move types published clearly, so assistants can name you when people ask. - Replies before the other two: An AI agent answers quote requests in minutes, fills in missing details, and books the walkthrough. - Steadier months: Pages and local ads for the slower season, measured by booked moves rather than clicks. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with license details, a detailed quote form, and pages for local, long distance, and packing work. - Grow: Monthly local SEO, AI search, review requests, and ads aimed at your slower months. - Operate: An agent that replies to quote requests in minutes and books walkthroughs. Questions: Q: Can the site show our license numbers? A: Yes. Your state license and USDOT number if you move across state lines, plus your insurance, where customers look first. Q: Can the quote form collect move details? A: Yes. Home size, stairs, large items, dates, and photos, so your estimator can quote with fewer calls. Q: Can the AI agent follow up on quote requests? A: Yes. It replies within minutes, asks for anything missing, and books a walkthrough or video survey. Q: Can you separate local and long distance moves? A: Yes. Each gets its own page with how you price it and what to expect, since the rules and questions differ. Q: Do you help with reviews? A: Yes. A text after each finished move asks for a review, and we help you reply to them. Q: Can you work with SmartMoving or Supermove? A: Often, yes. Quote requests can flow into the moving software you use, depending on your setup. ## Websites and marketing for painting contractors URL: https://frenchpresslabs.com/industries/painters Homeowners hire a painter after looking at past work and meeting for an estimate. They want to see projects like theirs, know you are licensed and insured, and understand how prep and cleanup work. Then they compare a few bids. We build painting sites with project galleries sorted by interior, exterior, and cabinets, an estimate form that collects photos, and follow-up on every bid. Then we add local search, AI answers, and ads for the season you want to fill. What customers ask: - house painters near me - interior painting [city] - exterior house painting [city] - cabinet painting [city] - commercial painting contractor [city] What we build: - Galleries that win the bid: Project photos sorted by interior, exterior, and cabinets, next to your process and a request for an estimate. - The painter AI recommends: Services, service area, license, and project types kept consistent, so assistants can name you when homeowners ask. - Bids that do not go quiet: An AI agent follows up after each estimate, answers simple questions, and books the start date with you. - Work in every season: Interior and cabinet pages and ads for the cooler months, measured by booked estimates, not clicks. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with a project gallery, service pages, license details, and an estimate form with photos. - Grow: Monthly local SEO, city pages, AI search, and ads for the season you want to fill. - Operate: An agent that follows up on sent estimates and books start dates. Questions: Q: Can the site show our past projects? A: Yes. A gallery you can add to from your phone, sorted by interior, exterior, cabinets, and commercial. Q: Can the estimate form collect photos? A: Yes. Room count, surfaces, timing, and photos, so you can screen jobs and arrive ready to quote. Q: Can you follow up on bids for us? A: Yes. The AI agent checks in after you send an estimate, answers simple questions, and books the start date. Q: Will the site show our license and insurance? A: Yes. Your license, insurance, and any lead-safe certification you hold sit where homeowners look before they call. Q: Can you build pages for cabinets or commercial work? A: Yes. Each service you want more of gets its own page with photos, your process, and its own next step. Q: Can you build pages for each city we serve? A: Yes. Each city gets its own page with real projects from that area where you have them. ## Websites and marketing for pool service companies URL: https://frenchpresslabs.com/industries/pool-service Pool owners look for a service when the last one quit, they just bought the house, or the water turned green. They want to know if you cover their street, what weekly service includes, and whether you fix pumps and heaters too. We build pool service sites with clear weekly plans, a service area map, repair and equipment pages, and a signup that collects pool details. Then we add local search, AI answers, review requests, and an agent that books calls after hours. What customers ask: - weekly pool service near me - pool cleaning [city] - pool pump repair [city] - green pool cleanup [city] - pool heater installation [city] What we build: - Plans and areas in plain sight: Weekly plans, repair services, and a service area map on fast pages that Google and AI assistants can read. - The pool company AI recommends: Services, neighborhoods, and hours kept consistent, so assistants can name you when owners ask who to call. - Signups that fill your routes: An AI agent answers questions, collects pool details, and books first visits from the areas you serve. - Repairs that do not slip away: Equipment pages and quick replies turn pump and heater calls into booked repairs on your schedule. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with weekly plans, a service area map, repair pages, and an online signup. - Grow: Monthly local SEO, neighborhood pages, AI search, and review requests. - Operate: An agent that answers after hours, books green pool visits, and takes repair requests. Questions: Q: Can the site show which areas we cover? A: Yes. A service area map and pages for the neighborhoods you route through, so signups come from where you already go. Q: Can people sign up for weekly service online? A: Yes. A signup that asks for pool size, type, and equipment, then books a first visit. Q: Can you build pages for repairs and equipment? A: Yes. Pumps, filters, heaters, and automation each get a page, with a request form for each. Q: Can the AI agent handle green pool calls? A: Yes. It asks about the pool and timing, explains your cleanup process, and books the visit or routes the call. Q: Do you work with Skimmer or Pool Brain? A: Often, yes. Signups can flow into the route software you use, depending on your setup. Q: Do you help with reviews? A: Yes. A text after first visits and repairs asks for a review, and we help you reply. ## Websites and marketing for real estate agents URL: https://frenchpresslabs.com/industries/real-estate-agents Buyers and sellers search by neighborhood long before they pick an agent. They want to know the area, see what you have listed and sold, and feel sure you will answer. Most portals send those people to whoever pays. We build agent sites with neighborhood pages, your listings, a home value request for sellers, and fast replies on every inquiry. Then we add local search, AI answers, and long-term follow-up, all written in line with fair housing rules. What customers ask: - real estate agent near me - best realtor in [city] - homes for sale in [neighborhood] - what is my home worth [city] - listing agent [city] What we build: - Neighborhoods, not templates: Area pages with homes, parks, and commutes described plainly, written to fair housing standards and easy to search. - The agent AI recommends: Your areas, listings, license, and brokerage facts kept consistent, so assistants can name you when people ask locally. - Replies before the other agents: An AI agent answers inquiries in minutes, books showings and consults, and hands pricing questions to you. - Follow-up for long timelines: Useful check-ins for buyers and sellers who are months out, on timing you choose, so they come back. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with your listings, neighborhood pages, a home value request, and your brokerage details. - Grow: Monthly local SEO, AI search, and new neighborhood pages for the areas you want to work. - Operate: An agent that replies to inquiries in minutes, books showings, and keeps long-term leads warm. Questions: Q: Can the site show our listings? A: Yes. We connect to your MLS feed through an approved IDX provider, so listings stay current and follow your MLS rules. Q: How do you handle fair housing rules? A: Neighborhood pages describe places, homes, and amenities, never who lives there, and ads use targeting allowed for housing. Q: Can the AI agent reply to inquiries? A: Yes. It answers basic listing questions, books showings and consults, and hands off to you for anything about pricing or advice. Q: Can you build pages for the neighborhoods we cover? A: Yes. Each area gets a page with real details on homes, parks, nearby schools, and commutes, written to fair housing standards. Q: Do you work with teams and brokerages? A: Yes. Solo agents and small teams both. We keep your brokerage name and license details on every page as your state requires. Q: Can you help with seller leads? A: Yes. A home value request page and follow-up that books a listing consult with you. ## Websites and marketing for solar installers URL: https://frenchpresslabs.com/industries/solar-installers Homeowners take their time with solar. They read about panels and batteries, compare a few installers, and worry about pushy sales and roof leaks. They want to see your licenses, real installs nearby, and how the process works from site visit to permit to power on. We build solar sites that explain all of that plainly, with a consultation form that collects a utility bill. Then we add local search, AI answers, ads, and follow-up that stays helpful. What customers ask: - solar installers near me - solar panel installation [city] - home battery installation [city] - solar company reviews [city] - solar panel repair [city] What we build: - A site that explains, not pitches: Your process, licenses, warranties, and real installs explained plainly, with a consultation form on every page. - The installer AI recommends: Services, service area, licenses, and install types kept consistent, so assistants name you when homeowners ask. - Follow-up without pressure: An AI agent answers questions, sends documents you approve, and books site visits when homeowners are ready. - Ads that stay honest: Local campaigns for panels and batteries in your area, with claims kept to what your proposals support. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with your process, licenses, an install gallery, and a consultation form that takes a utility bill. - Grow: Monthly local SEO, city pages, AI search, and ads for the areas you install in. - Operate: An agent that answers questions, follows up on consultations, and books site visits. Questions: Q: Will the site promise savings? A: No. We explain how solar and batteries work and how you size a system, and leave estimates to your proposal for each home. Q: Can the site show our licenses and certifications? A: Yes. Your contractor license, insurance, and any industry certifications sit where homeowners look before they book. Q: Can the consultation form collect a utility bill? A: Yes. Homeowners can upload a bill and roof photos, so your designer can prepare before the visit. Q: Can you show our past installs? A: Yes. A gallery of real installs by city, with system type and roof type noted where you choose to share them. Q: Can the AI agent follow up on consultations? A: Yes. It answers common questions, sends the documents you approve, and books the site visit or proposal review. Q: Do you run ads for solar? A: Yes. Local campaigns aimed at homeowners in your service area, with claims kept to what your proposals support. ## Websites and marketing for veterinary clinics URL: https://frenchpresslabs.com/industries/veterinarians Pet owners choose a vet when they move, get a new pet, or something feels wrong. They want to know if you see their kind of animal, whether you take new clients, and what to do if it is urgent. We build veterinary sites with clear services, new client booking, and a plain page on urgent care and where to go after hours. Then we add local search, AI answers, wellness reminders, and an agent that handles scheduling calls. What customers ask: - vet near me accepting new patients - emergency vet [city] - cat vet [city] - exotic pet vet near me - puppy vaccines [city] What we build: - A site pet owners trust: Services, doctors, new client booking, and urgent care steps explained plainly, with booking on every page. - The clinic AI recommends: Animals you see, new client status, and hours published clearly, so assistants can name your clinic when asked. - Front desk help on the phone: An AI agent books visits and answers routine questions, and sends anything medical straight to your team. - Reminders that run themselves: Vaccine and wellness reminders by text and email bring pets back on schedule without extra front desk calls. Typical scope (prices at https://frenchpresslabs.com/pricing): - Launch: A site with services, new client booking, an urgent care page, and a page for each doctor. - Grow: Monthly local SEO, AI search, and ads for new clients in the areas you serve. - Operate: An agent for scheduling calls plus vaccine and wellness reminders by text and email. Questions: Q: Will the AI agent give medical advice? A: No. It books visits, answers questions about hours and services, and sends anything medical or urgent to your team or the emergency hospital you name. Q: Can the site explain where to go after hours? A: Yes. A clear urgent care page with your hours and the emergency hospital you refer to, linked from every page. Q: Can new clients book online? A: Yes. Booking asks for the pet type and reason for the visit, and new client forms go out with the confirmation. Q: Can you set up vaccine and wellness reminders? A: Yes. Reminders by text and email, connected to your practice software where it allows. Q: Can you work with ezyVet or Cornerstone? A: Often, yes. Booking and reminders can connect to common veterinary practice systems, depending on your setup. Q: Can each vet on staff have a page? A: Yes. Each doctor gets a page with their background and the animals they focus on, which owners often read before booking. # Comparisons ## SEO vs GEO: how search and AI search differ URL: https://frenchpresslabs.com/compare/seo-vs-geo SEO (search engine optimization) helps your pages rank in regular search results and the map pack. GEO (generative engine optimization) helps AI assistants like ChatGPT, Gemini, and Google AI Overviews understand your business and name it in their answers. The two share most of their foundations: crawlable pages, consistent facts, structured data, and a well-kept Google profile. Neither can be guaranteed. - Goal: SEO: Rank in regular results and the local pack, so people click or call. | GEO (AI search): Be described correctly and named or cited when people ask an AI assistant. - Where it shows: SEO: Google and Bing results pages, Google Maps. | GEO (AI search): ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and AI Mode. - Main levers: SEO: Technical health, service and city pages, Google Business Profile, reviews, links. | GEO (AI search): Clear entity facts, answer-style pages, structured data, mentions on other credible sites. - Shared work: SEO: Crawlable pages, schema markup, consistent name, address, and phone, useful FAQs. | GEO (AI search): The same. Most GEO work also helps SEO. - How it is measured: SEO: Rankings, impressions, clicks, calls, and forms from search. | GEO (AI search): Whether assistants name you and cite your pages. Answers vary from one ask to the next. - Guarantees: SEO: None. No one controls rankings. | GEO (AI search): None. No one controls what an assistant says. Questions: Q: Is GEO replacing SEO? A: No. Regular search still sends a lot of local customers, and AI assistants rely on much of the same information. Most businesses need both, built on one foundation. Q: Can anyone guarantee I show up in ChatGPT or AI Overviews? A: No. Assistants decide what to say, and answers change from one ask to the next. Credible work builds the foundations that make you easy to understand and cite. Q: Do I need an llms.txt file? A: It is optional. Google has said its Search and AI features do not require it. Crawlable pages, structured data, and consistent facts matter more. Q: How do I know if AI assistants mention my business? A: Ask them the way a customer would, from your area, more than once. Our free AI check runs that question through two assistants with live web search and shows the full answers. Q: Does schema markup help with AI search? A: It helps machines read your facts correctly, which supports both search and AI answers. It should match what is visible on the page, and it is not a shortcut on its own. Q: How long does it take to see changes? A: It depends on competition, site history, and how often engines recrawl you. Technical fixes can show quickly. Trust signals like reviews and mentions build over months. ## Studio, freelancer, or do it yourself? URL: https://frenchpresslabs.com/compare/agency-vs-freelancer-vs-diy Doing it yourself costs the least money and the most time, and works well for a simple site and a Google profile. A freelancer is a good fit for one focused job at a lower cost. A studio or agency costs more but covers design, build, search, ads, and AI under one plan, with a team that stays after launch. Whichever you pick, own your accounts. - Who does the work: Studio or agency: A small team with different skills. | Freelancer: One person, sometimes with help. | Do it yourself: You or someone on your staff. - Cost shape: Studio or agency: Fixed projects and monthly retainers. Highest cash cost. | Freelancer: Hourly or per project. Usually lower. | Do it yourself: Software subscriptions plus your time. - Speed: Studio or agency: Several people can work in parallel. | Freelancer: Depends on one calendar. | Do it yourself: Fits around running the business. - Range of skills: Studio or agency: Design, code, search, ads, and AI in one place. | Freelancer: Deep in one or two areas. | Do it yourself: Whatever you learn. - Continuity: Studio or agency: Someone covers if a person is out. | Freelancer: Work pauses if they get busy or move on. | Do it yourself: Depends on your time. - Account ownership: Studio or agency: Insist accounts stay in your name. | Freelancer: Insist accounts stay in your name. | Do it yourself: Already yours. - Best for: Studio or agency: Businesses that want one accountable plan across channels. | Freelancer: One clear job with a clear end. | Do it yourself: New or small businesses with simple needs. Questions: Q: Is an agency always better than a freelancer? A: No. A strong freelancer often beats a weak agency. The right choice depends on how many skills the job needs and how much continuity you want. Q: Can I build my own website? A: Yes. Modern builders make a simple site very doable. The harder parts are clear copy, speed, tracking, and search structure, which is where outside help tends to pay off. Q: Who should own my domain and ad accounts? A: You should, always. Anyone working for you should get access through your accounts, so you keep everything if you part ways. Q: How do I compare quotes? A: Compare scope, not just price. Ask what is included, who does the work, how progress is shown, what happens after launch, and whether the price is fixed. Q: When is French Press Labs not the right fit? A: When the budget is too small to make a real difference, or when a simple builder site would do the job. In those cases we say so. ## AI receptionist vs answering service URL: https://frenchpresslabs.com/compare/ai-receptionist-vs-answering-service An AI receptionist answers every call and text at once, collects details, and can book or text back, following rules you set. A live answering service puts a trained person on the line, which helps with upset or complex callers, but usually takes messages rather than booking. Voicemail costs nothing and loses the callers who will not leave one. - Availability: AI receptionist: Day and night, no hold queue. | Live answering service: Usually around the clock, depending on the plan. | Voicemail or in-house: Office hours, or whenever someone can pick up. - What it can do: AI receptionist: Answer common questions, collect job details, book, text back, follow up. | Live answering service: Take messages, answer scripted questions, sometimes book. | Voicemail or in-house: Record a message. Staff can do anything, if free. - Urgent or upset callers: AI receptionist: Rules send urgent or sensitive calls straight to a person, with a summary. | Live answering service: A person hears tone and can calm things down. | Voicemail or in-house: Depends on who calls back, and when. - Consistency: AI receptionist: Same answers every time, from approved wording. | Live answering service: Varies by operator and script. | Voicemail or in-house: Varies by who answers. - Languages: AI receptionist: Depends on setup. | Live answering service: Depends on the service. | Voicemail or in-house: Depends on your staff. - Cost shape: AI receptionist: Setup plus a monthly fee. | Live answering service: Usually per minute or per call, plus a plan fee. | Voicemail or in-house: Free, or staff time. - Best for: AI receptionist: High call volume, after-hours leads, booking and follow-up. | Live answering service: Callers who need a human voice, complex messages. | Voicemail or in-house: Low volume where missed calls are rare. Questions: Q: Will callers know they are talking to AI? A: They should. We recommend the agent says so plainly. Being honest up front keeps trust when it hands off to a person. Q: What happens with an emergency call? A: The agent follows rules you approve. Urgent calls go straight to the person on call, by phone or text, with the details already collected. Q: Can it book appointments? A: Yes, when it is connected to your calendar or booking software. You decide whether it books on its own or sends requests for you to confirm. Q: Can I keep my current phone number? A: In most setups, yes. Calls can forward to the agent after hours or when no one picks up. Q: Is an answering service cheaper? A: It depends on call volume. Per-minute services can cost little at low volume and add up at high volume. Compare against your real call counts. Q: Can I pause the AI? A: Yes. A good setup has a pause switch and a log of every action, so you stay in charge. # Glossary URL: https://frenchpresslabs.com/glossary - Agentic AI: AI systems that plan and take a series of steps toward a goal, using tools like a calendar, CRM, or phone system. Good setups keep a person in control: clear limits on what the system may do alone, a log of actions, and a way to pause it. - AI agent: Software that uses an AI model to carry out tasks, not just answer questions. For a small business that can mean answering calls or texts, collecting job details, following up with leads, or booking an appointment, within rules a person sets. - AI Mode: A Google Search mode where the main result is a conversational AI answer instead of a list of links. People can ask follow-up questions. Sources are linked inside the answer, so being a cited source matters. - AI Overviews: AI-written summaries that appear at the top of some Google results. They answer the question directly and link to a few sources. Google decides when to show one. A business cannot buy or request a place in them. - Answer engine: A tool that replies to a question with a written answer instead of a page of links. ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews all work this way. They often name businesses and cite the pages they drew from. - Bing Places: Microsoft's free business listing service, similar to Google Business Profile. A listing there feeds Bing Maps and Bing search results. Keeping it accurate matters because some AI assistants draw on Bing's index. - Call tracking: Using separate phone numbers for different sources, such as an ad campaign or a Google profile, so you can see which one made the phone ring. The calls still reach your business as normal. - Canonical URL: The one address a page declares as its main version. When the same content can be reached at several URLs, the canonical tag tells search engines which one to index and show. - Citation (local): A mention of a business's name, address, and phone number on another site, such as a directory, map app, or chamber listing. Consistent citations help search engines trust that the business details are correct. - Click-through rate (CTR): The share of people who click a result or ad after seeing it. It is clicks divided by impressions. A clear title and description usually help. CTR on regular results tends to drop when an AI answer appears above them. - Conversion tracking: Recording the actions that matter, like a call, a form, or a booking, and tying them back to the page, search, or ad that led there. Without it, ad and SEO decisions rest on guesses. - Core Web Vitals: Google's measures of how a page feels to use: how fast the main content loads, how quickly it responds to a tap, and how much the layout jumps while loading. They are measured from real visits in Chrome. - Crawlability: How easily search engine and AI crawlers can reach and read a site's pages. Blocked pages, broken links, content that only appears after scripts run, and missing internal links all hurt it. - E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. It comes from Google's guidelines for the people who rate search quality. It is not a single ranking score, but it describes what helpful, credible content looks like. - Entity: A distinct thing a search engine or AI system can identify, such as a business, person, or place. A business becomes a clear entity when its name, services, location, and contact details are stated the same way everywhere. - FAQ schema (FAQPage): Structured data that marks up questions and answers on a page. It should only describe questions that are visible on that page. Google now shows FAQ rich results for very few sites, but the markup still states the answers clearly. - Generative engine optimization (GEO): Work that makes a business easy for AI assistants to understand, trust, and cite. It covers consistent business facts, clear answer-style pages, structured data, and mentions on other credible sites. It overlaps heavily with SEO, and no one can guarantee placement. - Google Business Profile (GBP): The free listing that shows a business on Google Maps and in local results. It holds hours, services, photos, reviews, and posts. For most local businesses it is one of the first things customers see. - Google Local Services Ads (LSA): Ads that appear at the top of some local searches, mainly for home and professional services. You pay per lead rather than per click. Many categories require checks such as licensing and background screening before ads can run. - Indexing: When a search engine stores a page in its database so it can appear in results. A page can be crawled but not indexed, for example if it looks like a duplicate or is marked noindex. - IndexNow: An open protocol that lets a site tell search engines right away when pages are added or changed. Bing, Yandex, and some other engines support it. Google does not use it. - JSON-LD: The format Google recommends for adding structured data to a page. It is a small block of code in the page that states facts, like business name, address, or services, in a form machines read reliably. - Keyword: The words people type or say when they search, such as "water heater repair near me". Good pages are built around the real wording customers use, not around stuffing the same phrase into every sentence. - Landing page: The page a visitor reaches after clicking an ad or a result. A good one matches what they searched for, makes the next step obvious, and loads fast on a phone. - llms.txt: A proposed convention: a plain text file at the root of a site that summarizes it for AI tools. It is optional. Google has said its Search and AI features do not need it. Crawlable pages and structured data matter more. - Local pack: The map and short list of nearby businesses that Google shows for searches with local intent, like "plumber near me". Ranking there depends mostly on relevance, distance, and prominence, including reviews. - NAP consistency: Keeping a business name, address, and phone number exactly the same on the website, Google profile, directories, and social profiles. Mismatches make it harder for search engines and AI tools to trust the details. - Organic search: The unpaid results on a search page, as opposed to ads. Showing up there takes useful pages, a sound technical base, and trust signals built over time. - Performance Max: A Google Ads campaign type that runs across Search, Maps, YouTube, Gmail, and Display from one budget, with Google choosing placements automatically. It needs good conversion tracking to work well. - Retrieval (RAG): Retrieval-augmented generation: an AI system looks up relevant documents first, then writes its answer from them. Many AI search tools work this way, which is why clear, crawlable pages about your business matter. - Review velocity: How steadily a business receives new reviews over time. A regular flow of recent reviews tends to read as more trustworthy to customers than a large batch from years ago. - Schema markup: Code that labels the content of a page using the shared vocabulary from schema.org, such as Organization, Service, or FAQPage. It helps search engines and AI tools read facts correctly. It should match what is visible on the page. - Search engine optimization (SEO): Work that helps a site show up in unpaid search results: a sound technical base, clear pages for each service and area, a well-kept Google profile, reviews, and useful content. No one can guarantee rankings. - Service-area business: A business that goes to its customers, like a plumber or mobile detailer, instead of serving them at a storefront. On Google Business Profile it can hide its street address and list the areas it serves. - sitemap.xml: A file that lists a site's pages, often with the date each one last changed, so search engines can find them. It helps discovery but does not guarantee indexing. - Structured data: Information on a page organized in a standard format so machines can read it without guessing, usually written as JSON-LD with schema.org types. It can make a page eligible for rich results in Google. - Zero-click search: A search that ends without a click to any website, because the answer is already on the results page, in a map listing, or in an AI summary. It is why your Google profile and the facts AI tools repeat about you matter. # Work - Pieces Los Angeles (client): https://frenchpresslabs.com/work/pieces-los-angeles - EZ Power & Light (client): https://frenchpresslabs.com/work/ez-lighting-and-power - Yogi's Pest Control (client): https://frenchpresslabs.com/work/yogis-pest-control - Operations platform for a Los Angeles manufacturer: https://frenchpresslabs.com/work/operations-platform